Complete investment analysis based on official FDD data
Total Investment
$943,606 – $1,199,536
Franchise Fee
$50,000
Royalty Rate
7.0%
The total initial investment to open a Camp Bow Wow franchise ranges from $943,606 to $1,199,536, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $50,000.
Midpoint estimate: $1,071,571
$50,000
One-time initial fee
The Camp Bow Wow franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Camp Bow Wow brand and is included in the total initial investment range above.
Royalty Fee
7.0%
of gross revenue
Ad/Marketing Fund
1.0%
of gross revenue
Total Ongoing Fee Burden: 8.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty Fee | 3.5 | PCT | 3.5% of Net Revenue for first year if in Good Standing. Then greater of 7% of Net Revenue or Minimum Monthly Royalty (ranging from $0 to $2,500 based on months of operation) beginning second year. Paid twice monthly on 10th and 25th via ACH. |
| Royalty Fee (Year 2+) | 7.0 | PCT | Beginning second year: greater of 7% of Net Revenue or Minimum Monthly Royalty. Minimum ranges from $0 (months 0-6) to $2,500 (months 25+). Only applies if franchisee was in Good Standing during first year. |
| Advertising Fund Fee | 1.0 | PCT | Currently 1% of Net Revenue, may increase up to maximum of 3% of Net Revenue upon notice. Paid twice monthly on 10th and 25th via ACH. |
| Local Advertising Expense | 2500.0 | FIXED | Ongoing expense starting after grand opening. Includes Marketing Platform Fee ($300/month) and minimum $1,200/month on digital media with approved vendors. If franchisor collects, due twice monthly on 10th and 25th via ACH. |
| Marketing Platform Fee | 300.0 | FIXED | Payable on 10th of month via ACH beginning month after Real Estate Documents executed. Counts toward Local Advertising Expense once Camp opens. May increase up to 25% annually. |
| Technology Fees (Including Third Party Software License Fees) | 250.0 | FIXED | $250/month to franchisor plus up to $1,000/month for required third-party software. Total estimated up to $1,250/month. Paid via ACH beginning month operations begin. |
| Regional Advertising Co-operative | 3.0 | PCT | Lesser of 3% of Net Revenue or $2,500 Local Advertising Expense. Not currently established but may be in future. If established, paid twice monthly on 10th and 25th via ACH. |
| Camp Re-Launch Advertising | 9000.0 | FIXED | $8,000-$10,000 payable during period after transferee signs agreement through grand re-opening, or if relocation, prior to and through grand re-opening. |
| Late Fees and Interest | 100.0 | FIXED | $100 plus 18% interest (not to exceed maximum allowable by law). Begins to accrue day after payment was due. |
| Renewal Fee | 50.0 | PCT | 50% of then-current Initial Franchise Fee upon signing renewal franchise agreement. |
| Audit Fee | 2750.0 | VARIABLE | Ranges from $500-$5,000. Payable only if audit reveals Net Revenue was understated by 1% or more. |
| Transfer Fee | 15000.0 | FIXED | $15,000 plus any broker fees related to transfer. Due 10 days before transfer. |
| Resale Consulting Fee | 7500.0 | FIXED | $7,500 if franchisor assists in selling franchise. 50% on signing Resale Services Agreement, 50% at closing. |
| Relocation Fee | 20000.0 | FIXED | $20,000 upon approval of relocation request. May also require ongoing royalties/advertising during closure and Camp Re-Launch Advertising. |
| Additional or Repeat Initial Camp Services Training | 100.0 | FIXED | $100/person/day plus $1,000-$7,500/person travel expenses. Due when additional persons attend or franchisee/personnel required to repeat training. |
| Other Additional Training | 1050.0 | VARIABLE | Estimated $100-$2,000 plus $50-$2,000 travel expenses. Varies based on needs. As incurred. |
| Pre-Re-Sale On-Site Evaluation | 2500.0 | FIXED | $2,500 at franchisor's option to conduct on-site evaluation prior to Transfer to determine if Camp needs updates/replacements. |
| Product or Supplier Review Fee | 500.0 | FIXED | $500 plus actual costs of tests. Payable only if franchisee requests review of new supplier/product. |
| Mandatory Seminars, Conventions, or Programs | 1500.0 | VARIABLE | Registration fees plus travel expenses estimated $500-$2,500/person/meeting. System-wide meetings typically held every 12-24 months. $3,000 penalty for non-attendance regardless of cause. |
| Management Fee | 1000.0 | FIXED | $1,000/day plus reimbursement for reasonable overhead expenses. Payable with Royalty Fee. Only if franchisor elects to manage franchise after death/incapacity or during cure period after default. |
| Default Fee | 250.0 | FIXED | $250 for first default, $500 for subsequent defaults within 12 months. Upon demand via ACH. Subject to change at any time. In addition to other remedies. |
| Daily Fee | 100.0 | FIXED | $100/day while out of compliance with agreement or mandatory standards. Upon demand via ACH after 24 hours notice. Subject to change. In addition to other remedies. |
| Insurance cost | N/A | VARIABLE | Reimbursement of full insurance cost plus 18% service charge. Upon demand within 5 days of invoice. Only if franchisee fails to obtain/maintain required insurance and franchisor purchases on their behalf. |
| Indemnification | N/A | VARIABLE | Amount of claim/judgment plus reasonable attorney fees. As incurred. Franchisee must reimburse and defend franchisor against claims and taxes due to franchisee operations. |
| Cost of Enforcement or Defense | N/A | VARIABLE | Actual costs upon settlement or conclusion of claim/action. Franchisee must reimburse franchisor for expenses in enforcing rights under any agreement. |
| Post-Termination and Post-Expiration Expenses | N/A | VARIABLE | Costs and expenses for ceasing operations, de-identifying Camp Site, and refunding outstanding customer packages. Upon termination, expiration, non-renewal, or transfer. |
Category
Pet Services
System Size
224 units
Franchise Score
out of 100
Camp Bow Wow provides day care, boarding, and grooming services for dogs in a supervised, play-focused environment. The franchise offers pet owners peace of mind through trained staff, socialization opportunities, and webcam monitoring of their pets.
Median Revenue
$993,149
per year, per location
Estimated Owner Profit
$102,294
per year
Profit Margin
10.3%
of revenue
Estimation method: disclosed
Estimated ROI (Simple Payback): 10.5 years
Based on midpoint investment of $1,071,571 and estimated annual owner profit of $102,294.
Avg. Annual Closure Rate
N/A
Net Unit Growth
+31 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 191 | — | — | — | 199 |
| 2023 | 199 | — | — | — | 212 |
| 2024 | 212 | — | — | — | 222 |
Based on the FDD data, here is a data-driven snapshot of the Camp Bow Wow franchise opportunity:
Overall Score
82/100
Strong opportunity
Est. Payback Period
10.5 yrs
Longer payback
Risk Level
N/A
Insufficient data
Camp Bow Wow scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $993,149 and a combined fee burden of 8.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Camp Bow Wow franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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