The Once Upon A Child franchise charges a 5.0% royalty fee in the Retail category. This report analyzes the full Franchise Disclosure Document including unit economics, fee structure, growth trends, and risk indicators to help you evaluate the cost of investing in Once Upon A Child.
Composite quality score based on growth, stability, efficiency, fees, transparency, and system size.
Financial performance data as disclosed in FDD Item 19.
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| # of Stores falling within noted range | 1.0 | COUNT | 0 - $250,000 | FY2024 |
| Average Gross Sales Stores within noted range | $193,765 | USD | 0 - $250,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | 0 - $250,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $193,765 | USD | 0 - $250,000 | FY2024 |
| Gross Sales for highest Store within noted range | $193,765 | USD | 0 - $250,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $193,765 | USD | 0 - $250,000 | FY2024 |
| % of total number of Stores (395) within noted range | 0.25% | PCT | 0 - $250,000 | FY2024 |
| # of Stores falling within noted range | 10.0 | COUNT | $250,001 - $500,000 | FY2024 |
| Average Gross Sales Stores within noted range | $410,595 | USD | $250,001 - $500,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | $250,001 - $500,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $284,442 | USD | $250,001 - $500,000 | FY2024 |
| Gross Sales for highest Store within noted range | $489,798 | USD | $250,001 - $500,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $401,733 | USD | $250,001 - $500,000 | FY2024 |
| % of total number of Stores (395) within noted range | 2.53% | PCT | $250,001 - $500,000 | FY2024 |
| # of Stores falling within noted range | 137.0 | COUNT | $500,001 - $1,000,000 | FY2024 |
| Average Gross Sales Stores within noted range | $795,064 | USD | $500,001 - $1,000,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | $500,001 - $1,000,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $516,488 | USD | $500,001 - $1,000,000 | FY2024 |
| Gross Sales for highest Store within noted range | $999,854 | USD | $500,001 - $1,000,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $798,819 | USD | $500,001 - $1,000,000 | FY2024 |
| % of total number of Stores (395) within noted range | 34.68% | PCT | $500,001 - $1,000,000 | FY2024 |
| # of Stores falling within noted range | 212.0 | COUNT | $1,000,001 - $2,000,000 | FY2024 |
| Average Gross Sales Stores within noted range | $1,372,452 | USD | $1,000,001 - $2,000,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | $1,000,001 - $2,000,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $1,000,395 | USD | $1,000,001 - $2,000,000 | FY2024 |
| Gross Sales for highest Store within noted range | $1,975,393 | USD | $1,000,001 - $2,000,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $1,351,966 | USD | $1,000,001 - $2,000,000 | FY2024 |
| % of total number of Stores (395) within noted range | 53.67% | PCT | $1,000,001 - $2,000,000 | FY2024 |
| # of Stores falling within noted range | 29.0 | COUNT | $2,000,001 - $3,000,000 | FY2024 |
| Average Gross Sales Stores within noted range | $2,291,702 | USD | $2,000,001 - $3,000,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | $2,000,001 - $3,000,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $2,031,922 | USD | $2,000,001 - $3,000,000 | FY2024 |
| Gross Sales for highest Store within noted range | $2,841,757 | USD | $2,000,001 - $3,000,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $2,277,909 | USD | $2,000,001 - $3,000,000 | FY2024 |
| % of total number of Stores (395) within noted range | 7.34% | PCT | $2,000,001 - $3,000,000 | FY2024 |
| # of Stores falling within noted range | 6.0 | COUNT | >$3,000,000 | FY2024 |
| Average Gross Sales Stores within noted range | $3,332,951 | USD | >$3,000,000 | FY2024 |
| # and % of Stores attaining or exceeding Average Gross Sales Stores within noted range | 0.0 | OTHER | >$3,000,000 | FY2024 |
| Gross Sales for lowest Store within noted range | $3,044,188 | USD | >$3,000,000 | FY2024 |
| Gross Sales for highest Store within noted range | $3,519,978 | USD | >$3,000,000 | FY2024 |
| Median Gross Sales for Stores within noted range | $3,385,359 | USD | >$3,000,000 | FY2024 |
| % of total number of Stores (395) within noted range | 1.52% | PCT | >$3,000,000 | FY2024 |
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| # Stores Reported | 28.0 | COUNT | 2023 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2023 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2023 | FY2024 |
| Average Gross Sales | $1,050,365 | USD | 2023 | FY2024 |
| Median Gross Sales | $984,788 | USD | 2023 | FY2024 |
| Average Gross Profit | $699,490 | USD | 2023 | FY2024 |
| Median Gross Profit | $633,877 | USD | 2023 | FY2024 |
| Average Gross Profit Percentage | 66.59% | PCT | 2023 | FY2024 |
| Sales Range | $0 | USD | 2023 | FY2024 |
| # Stores Reported | 26.0 | COUNT | 2022 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2022 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2022 | FY2024 |
| Average Gross Sales | $1,077,543 | USD | 2022 | FY2024 |
| Median Gross Sales | $989,291 | USD | 2022 | FY2024 |
| Average Gross Profit | $723,034 | USD | 2022 | FY2024 |
| Median Gross Profit | $683,937 | USD | 2022 | FY2024 |
| Average Gross Profit Percentage | 67.1% | PCT | 2022 | FY2024 |
| Sales Range | $0 | USD | 2022 | FY2024 |
| # Stores Reported | 14.0 | COUNT | 2021 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2021 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2021 | FY2024 |
| Average Gross Sales | $1,227,446 | USD | 2021 | FY2024 |
| Median Gross Sales | $1,074,992 | USD | 2021 | FY2024 |
| Average Gross Profit | $820,713 | USD | 2021 | FY2024 |
| Median Gross Profit | $699,411 | USD | 2021 | FY2024 |
| Average Gross Profit Percentage | 66.86% | PCT | 2021 | FY2024 |
| Sales Range | $0 | USD | 2021 | FY2024 |
| # Stores Reported | 26.0 | COUNT | 2020 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2020 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2020 | FY2024 |
| Average Gross Sales | $1,082,610 | USD | 2020 | FY2024 |
| Median Gross Sales | $1,026,665 | USD | 2020 | FY2024 |
| Average Gross Profit | $725,932 | USD | 2020 | FY2024 |
| Median Gross Profit | $675,777 | USD | 2020 | FY2024 |
| Average Gross Profit Percentage | 67.05% | PCT | 2020 | FY2024 |
| Sales Range | $0 | USD | 2020 | FY2024 |
| # Stores Reported | 20.0 | COUNT | 2019 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2019 | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2019 | FY2024 |
| Average Gross Sales | $1,122,991 | USD | 2019 | FY2024 |
| Median Gross Sales | $999,613 | USD | 2019 | FY2024 |
| Average Gross Profit | $753,574 | USD | 2019 | FY2024 |
| Median Gross Profit | $665,333 | USD | 2019 | FY2024 |
| Average Gross Profit Percentage | 67.1% | PCT | 2019 | FY2024 |
| Sales Range | $0 | USD | 2019 | FY2024 |
| # Stores Reported | 281.0 | COUNT | 2018 & Prior | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | 2018 & Prior | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | 2018 & Prior | FY2024 |
| Average Gross Sales | $1,300,434 | USD | 2018 & Prior | FY2024 |
| Median Gross Sales | $1,193,449 | USD | 2018 & Prior | FY2024 |
| Average Gross Profit | $867,595 | USD | 2018 & Prior | FY2024 |
| Median Gross Profit | $787,779 | USD | 2018 & Prior | FY2024 |
| Average Gross Profit Percentage | 66.72% | PCT | 2018 & Prior | FY2024 |
| Sales Range | $0 | USD | 2018 & Prior | FY2024 |
| # Stores Reported | 395.0 | COUNT | TOTAL | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Sales | 0.0 | OTHER | TOTAL | FY2024 |
| # and % of Stores Attaining or Exceeding Average Gross Profit | 0.0 | OTHER | TOTAL | FY2024 |
| Average Gross Sales | $1,242,127 | USD | TOTAL | FY2024 |
| Median Gross Sales | $1,127,506 | USD | TOTAL | FY2024 |
| Average Gross Profit | $829,404 | USD | TOTAL | FY2024 |
| Median Gross Profit | $752,855 | USD | TOTAL | FY2024 |
| Average Gross Profit Percentage | 66.77% | PCT | TOTAL | FY2024 |
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| # of Stores | 98.0 | COUNT | 1st Quartile | FY2024 |
| Gross Sales Range by Quartile | $0 | USD | 1st Quartile | FY2024 |
| Quartile Average Gross Sales | $1,975,239 | USD | 1st Quartile | FY2024 |
| Quartile Median Gross Sales | $1,811,367 | USD | 1st Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Sales | 0.0 | OTHER | 1st Quartile | FY2024 |
| Quartile Average Gross Profit | $1,310,983 | USD | 1st Quartile | FY2024 |
| Quartile Median Gross Profit | $1,208,121 | USD | 1st Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Profit | 0.0 | OTHER | 1st Quartile | FY2024 |
| Quartile Average Gross Profit Percentage | 66.37% | PCT | 1st Quartile | FY2024 |
| # of Stores | 99.0 | COUNT | 2nd Quartile | FY2024 |
| Gross Sales Range by Quartile | $0 | USD | 2nd Quartile | FY2024 |
| Quartile Average Gross Sales | $1,317,307 | USD | 2nd Quartile | FY2024 |
| Quartile Median Gross Sales | $1,317,891 | USD | 2nd Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Sales | 0.0 | OTHER | 2nd Quartile | FY2024 |
| Quartile Average Gross Profit | $881,363 | USD | 2nd Quartile | FY2024 |
| Quartile Median Gross Profit | $892,813 | USD | 2nd Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Profit | 0.0 | OTHER | 2nd Quartile | FY2024 |
| Quartile Average Gross Profit Percentage | 66.91% | PCT | 2nd Quartile | FY2024 |
| # of Stores | 99.0 | COUNT | 3rd Quartile | FY2024 |
| Gross Sales Range by Quartile | $0 | USD | 3rd Quartile | FY2024 |
| Quartile Average Gross Sales | $998,745 | USD | 3rd Quartile | FY2024 |
| Quartile Median Gross Sales | $1,000,395 | USD | 3rd Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Sales | 0.0 | OTHER | 3rd Quartile | FY2024 |
| Quartile Average Gross Profit | $668,855 | USD | 3rd Quartile | FY2024 |
| Quartile Median Gross Profit | $674,663 | USD | 3rd Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Profit | 0.0 | OTHER | 3rd Quartile | FY2024 |
| Quartile Average Gross Profit Percentage | 66.97% | PCT | 3rd Quartile | FY2024 |
| # of Stores | 99.0 | COUNT | 4th Quartile | FY2024 |
| Gross Sales Range by Quartile | $0 | USD | 4th Quartile | FY2024 |
| Quartile Average Gross Sales | $684,623 | USD | 4th Quartile | FY2024 |
| Quartile Median Gross Sales | $729,860 | USD | 4th Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Sales | 0.0 | OTHER | 4th Quartile | FY2024 |
| Quartile Average Gross Profit | $461,280 | USD | 4th Quartile | FY2024 |
| Quartile Median Gross Profit | $486,864 | USD | 4th Quartile | FY2024 |
| # and % of Stores Attaining or Exceeding Quartile Average Gross Profit | 0.0 | OTHER | 4th Quartile | FY2024 |
| Quartile Average Gross Profit Percentage | 67.38% | PCT | 4th Quartile | FY2024 |
Estimated using industry benchmarks for the Retail category. Actual costs vary significantly by location, operator, and market.
| Line Item | Amount | % of Revenue |
|---|---|---|
| Gross Revenue | $989,336 | 100% |
| COGS | $-395,734 | 40% |
| Labor | $-197,867 | 20% |
| Occupancy | $-118,720 | 12% |
| Marketing | $-39,573 | 4% |
| Other Costs | $-79,147 | 8% |
| Royalty Fee (franchisor) | $-49,467 | 5.0% |
| Ad Fund Fee (franchisor) | $-19,787 | 2.0% |
| Owner's Profit | $89,040 | 9.0% |
Automated risk indicators based on FDD data analysis.
Franchise unit trajectory based on FDD Item 20 data.
| Year | Start | Opened | Closed | Transferred | End | Closure Rate | Net Growth |
|---|---|---|---|---|---|---|---|
| 2022 | 401 | -- | -- | -- | 406 | -- | -- |
| 2023 | 406 | -- | -- | -- | 416 | -- | -- |
| 2024 | 416 | -- | -- | -- | 430 | -- | -- |
How Once Upon A Child compares to peer brands in the Retail category.
Ratio = Investment midpoint ÷ median annual revenue. Lower is better. A 0.5x ratio means the initial investment equals half of one year's gross revenue. Does not account for operating costs, margins, or time value of money.
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|---|---|---|---|---|---|
| Batteries Plus | 737 | $243K – $536K | $896K | 5.0% | 0.4x |
| Wild Birds Unlimited | -- | $227K – $379K | $855K | 4.0% | 0.4x |
| Wireless Zone | -- | $202K – $533K | $3.42M | 22.0% | 0.1x |
| Cellairis | -- | -- | No Item 19 | -- | -- |
| The Vitamin Shoppe | -- | $493K – $945K | $1.07M | 5.0% | 0.7x |
| Plato's Closet | -- | $255K – $401K | $1.06M | 5.0% | 0.3x |
| Clothes Mentor | -- | $305K – $428K | $780K | 4.0% | 0.5x |
| The Spice & Tea Exchange | -- | $195K – $395K | $2.63M | 7.0% | 0.1x |
| Big Frog Custom T-Shirts | -- | $196K – $291K | No Item 19 | 6.0% | -- |
| Circle K | -- | $1.46M – $2.73M | No Item 19 | 4.5% | -- |
SBA 7(a) loan approvals for Once Upon A Child franchisees from the SBA FOIA public dataset. Lenders report franchise codes at origination — this is real lending activity, not estimates.
Source: SBA FOIA 7(a) public data. Franchise codes matched by brand name. Not all SBA loans are captured; some franchisees finance without SBA programs.
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