The Extended Stay America franchise in the Lodging category. This report analyzes the full Franchise Disclosure Document including unit economics, fee structure, growth trends, and risk indicators to help you evaluate the cost of investing in Extended Stay America.
Composite quality score based on growth, stability, efficiency, fees, transparency, and system size.
Financial performance data as disclosed in FDD Item 19.
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| Total Open and Operating Hotels | 109.0 | COUNT | -- | FY2024 |
| Performance Sample | 87.0 | COUNT | -- | FY2024 |
| Average Occupancy Rate | 62.4% | PCT | Aggregate or Average | FY2024 |
| Average Occupancy Rate | 62.0% | PCT | Median | FY2024 |
| Average Occupancy Rate | 21.5% | PCT | Low | FY2024 |
| Average Occupancy Rate | 94.1% | PCT | High | FY2024 |
| Average Occupancy Rate | 42.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Occupancy Rate | 48.3% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Daily Rate | $59 | USD | Aggregate or Average | FY2024 |
| Average Daily Rate | $58 | USD | Median | FY2024 |
| Average Daily Rate | $40 | USD | Low | FY2024 |
| Average Daily Rate | $99 | USD | High | FY2024 |
| Average Daily Rate | 41.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Daily Rate | 47.1% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Revenue Per Available Room (“RevPAR”) | $37 | USD | Aggregate or Average | FY2024 |
| Revenue Per Available Room (“RevPAR”) | $35 | USD | Median | FY2024 |
| Revenue Per Available Room (“RevPAR”) | $14 | USD | Low | FY2024 |
| Revenue Per Available Room (“RevPAR”) | $64 | USD | High | FY2024 |
| Revenue Per Available Room (“RevPAR”) | 38.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Revenue Per Available Room (“RevPAR”) | 43.7% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Length of Stay (ALOS) | 6.1 | OTHER | Aggregate or Average | FY2024 |
| Average Length of Stay (ALOS) | 5.7 | OTHER | Median | FY2024 |
| Average Length of Stay (ALOS) | 2.2 | OTHER | Low | FY2024 |
| Average Length of Stay (ALOS) | 161.7 | OTHER | High | FY2024 |
| Average Length of Stay (ALOS) | 43.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Length of Stay (ALOS) | 49.4% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 27.6 | OTHER | Aggregate or Average | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 25.7 | OTHER | Median | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 10.1 | OTHER | Low | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 162.9 | OTHER | High | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 39.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Average Length of Stay for 7+ Night Stays (ALOS +7) | 44.8% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Extended Stay Occupancy (ESOCC) | 75.6% | PCT | Aggregate or Average | FY2024 |
| Extended Stay Occupancy (ESOCC) | 72.9% | PCT | Median | FY2024 |
| Extended Stay Occupancy (ESOCC) | 29.1% | PCT | Low | FY2024 |
| Extended Stay Occupancy (ESOCC) | 100.0% | PCT | High | FY2024 |
| Extended Stay Occupancy (ESOCC) | 40.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Extended Stay Occupancy (ESOCC) | 46.0% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Metric | Value | Unit | Cohort | Period |
|---|---|---|---|---|
| Total Open and Operating Hotels | 109.0 | COUNT | -- | FY2024 |
| Performance Sample | 87.0 | COUNT | -- | FY2024 |
| Total Choice | 61.4% | PCT | Aggregate or Average | FY2024 |
| Total Choice | 61.0% | PCT | Median | FY2024 |
| Total Choice | 10.4% | PCT | Low | FY2024 |
| Total Choice | 96.3% | PCT | High | FY2024 |
| Total Choice | 43.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Total Choice | 49.4% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Choice Privileges Contribution | 46.8% | PCT | Aggregate or Average | FY2024 |
| Choice Privileges Contribution | 45.2% | PCT | Median | FY2024 |
| Choice Privileges Contribution | 3.4% | PCT | Low | FY2024 |
| Choice Privileges Contribution | 91.1% | PCT | High | FY2024 |
| Choice Privileges Contribution | 39.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Choice Privileges Contribution | 44.8% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
| Choice Privileges Average Daily Rate | $59 | USD | Aggregate or Average | FY2024 |
| Choice Privileges Average Daily Rate | $58 | USD | Median | FY2024 |
| Choice Privileges Average Daily Rate | $43 | USD | Low | FY2024 |
| Choice Privileges Average Daily Rate | $98 | USD | High | FY2024 |
| Choice Privileges Average Daily Rate | 42.0 | COUNT | Hotels Meeting or Exceeding Average | FY2024 |
| Choice Privileges Average Daily Rate | 48.3% | PCT | Hotels Meeting or Exceeding Average | FY2024 |
Automated risk indicators based on FDD data analysis.
Franchise unit trajectory based on FDD Item 20 data.
| Year | Start | Opened | Closed | Transferred | End | Closure Rate | Net Growth |
|---|---|---|---|---|---|---|---|
| 2022 | 71 | +8 | -1 | 0 | 75 | 1.4% | -- |
| 2023 | 75 | +31 | -- | 0 | 104 | -- | -- |
| 2024 | 104 | +17 | -1 | 3 | 109 | 1.0% | -- |
How Extended Stay America compares to peer brands in the Lodging category.
Ratio = Investment midpoint ÷ median annual revenue. Lower is better. A 0.5x ratio means the initial investment equals half of one year's gross revenue. Does not account for operating costs, margins, or time value of money.
| Brand | Total Units | Investment Range | Median Revenue | Royalty | Inv/Rev Ratio |
|---|---|---|---|---|---|
| Holiday Inn / Holiday Inn Express | 2847 | $956K – $1.18M | No Item 19 | 5.0% | -- |
| Hampton Inn | 1294 | -- | No Item 19 | -- | -- |
| Hilton Garden Inn | 747 | $21.93M – $32.38M | No Item 19 | 5.5% | -- |
| Marriott Hotel / JW Marriott Hotel | -- | $93.91M – $168.94M | No Item 19 | 6.0% | -- |
| Unscripted by Hyatt | -- | $1.02M – $11.81M | No Item 19 | 5.0% | -- |
| Super 8 | -- | -- | No Item 19 | -- | -- |
| Days Inn | -- | $7.61M – $9.41M | $50 | 5.5% | 170582.4x |
| La Quinta Inn & Suites | -- | -- | No Item 19 | -- | -- |
| Comfort Inn / Comfort Suites | -- | $319K – $2.35M | No Item 19 | 6.0% | -- |
| Motel 6 | -- | $195K – $8.24M | $39 | 5.0% | 107365.2x |
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