Complete investment analysis based on official FDD data
Total Investment
$503,461 – $1,024,946
Franchise Fee
$40,000
Royalty Rate
5.0%
The total initial investment to open a Shipley Do-Nuts franchise ranges from $503,461 to $1,024,946, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $40,000.
Midpoint estimate: $764,204
$40,000
One-time initial fee
The Shipley Do-Nuts franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Shipley Do-Nuts brand and is included in the total initial investment range above.
Royalty Fee
5.0%
of gross revenue
Ad/Marketing Fund
2.0%
of gross revenue
Total Ongoing Fee Burden: 7.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty Fee | 5.0 | PCT | 5% of previous week's Gross Sales. Paid on or before Monday of each week. Franchisor has right to withdraw funds via EFT. |
| System Brand Fund Fee | 1.0 | PCT | 1% of previous week's Gross Sales. Franchisor reserves right to increase at any time upon notice. Total Advertising Spend may be required up to 5% of weekly Gross Sales, allocated among Brand Fund, Regional Coop, and Local Advertising. |
| Regional Advertising Cooperative Contribution | 1.0 | PCT | 1% of Gross Sales. Only applicable if regional cooperative exists or is established. May be increased upon majority vote of cooperative members. Franchisor-owned shops need not contribute. |
| Required Minimum Expenditure for Local Advertising and Promotion | 2.0 | PCT | 2% of Gross Sales. Subject to change but subject to Total Advertising Spend cap. In addition to Grand Opening Advertising requirement. |
| Technology Fee | N/A | FIXED | Currently $0. When implemented, will not exceed $125 per week initially, but franchisor reserves right to increase at any time to account for third-party technology cost pass-throughs and CPI increases. |
| Insufficient Funds Fee | 50.0 | FIXED | $50 per occurrence, subject to state law. Payable each time franchisor attempts to debit bank account with insufficient funds. |
| Late Payment Fee | 20.0 | PCT | 20% on overdue amounts, subject to state law. Applies to amounts not paid within 15 days of due date. |
| Interest | 1.5 | PCT | 1.5% per month or maximum interest rate permitted by law, whichever is less. Applies to amounts not timely paid. |
| Non-Compliance Fee | 500.0 | FIXED | $500 per instance plus $500 for each week non-compliance remains uncured. In addition to (not in lieu of) all other rights and remedies. |
| Relocation Fee | 10000.0 | FIXED | $10,000 plus franchisor's actual reasonable costs. Requires written approval for new Shop location. |
| Delayed Opening Fee | 500.0 | FIXED | $500 per week for each week Shop opening is delayed. Franchisor may terminate immediately with no cure for failure to open, but may accept fee instead at sole discretion. |
| Financial Statement/Tax Return Late Fee | 50.0 | FIXED | $50 per month for each month financial statements and tax returns are overdue. |
| Management Fee | 10.0 | VARIABLE | Greater of (i) two times compensation paid to assigned individual(s) or (ii) 10% of weekly Gross Sales, plus reimbursement of expenses. Payable if franchisor must manage Shop due to jeopardy, default, absence, incapacity or illness. |
| Advertising and Promotional Materials Handling Fee | 10.0 | PCT | 10% above actual cost of advertising and promotional materials. Payable when materials are requested and provided. |
| Franchisor Products and Services | N/A | VARIABLE | Variable pricing for required products, goods, supplies and services. Franchisor may earn profit on sales. See Note 2 for details. |
| Audit Fee | N/A | VARIABLE | Full cost of audit payable only if audit reveals understatement of 2% or more of Gross Sales. If understatement is 5% or more, franchisor can terminate. See Note 3 for details. |
| Renewal Fee | 25.0 | PCT | 25% of then-current initial franchise fee. Due prior to renewal. |
| Transfer Fee | 50.0 | PCT | 50% of then-current initial franchise fee plus reimbursement of actual costs of investigation of proposed transferee. Due prior to transfer. |
| Training Fee | 2000.0 | FIXED | $2,000 per substitute or additional trainee attending initial training program. Initial Operating Principal and Shop Manager training is free for first Shop. |
| Additional On-Site Training Fee | 2000.0 | FIXED | $2,000 per training representative per week plus reimbursement of actual expenses. Payable if on-site opening training exceeds 5-15 days for first Shop or if additional on-site training provided at franchisee request. |
| Ongoing Training Fee | 2000.0 | FIXED | $2,000 per week per trainee. Payable if franchisor develops additional training programs and requires attendance. |
| Annual Franchisee Meeting Fee | 1500.0 | FIXED | $1,500 per attendee. Franchisor may (but need not) hold annual meetings and reserves right to charge then-current attendance fees. |
| Insurance/Trade Account Fees | N/A | VARIABLE | Reimbursement of actual costs if franchisor purchases insurance on franchisee's behalf or pays trade accounts. Immediate repayment required. |
| Brand Payment Programs | N/A | VARIABLE | Variable fees for gift cards, loyalty programs, membership programs, customer incentive programs, online ordering, mobile applications. Franchisee responsible for expenses, technology and equipment. |
| Loyalty Program | 110.0 | FIXED | Currently $110 per month per Shop. Payable to third-party vendor (currently Paytronix). Subject to change. |
| Cost of Enforcement or Defense | N/A | VARIABLE | Reimbursement of all damages, costs, expenses including court costs and reasonable attorneys' fees if franchisor is prevailing party. See Note 4 for details. |
| Liquidated Damages | N/A | VARIABLE | Royalties for remainder of term calculated based on prior 12 months of Royalties paid or owed. Only due if franchisor terminates due to franchisee default. |
Category
Bakery
Franchise Score
out of 100
Shipley Do-Nuts is a donut shop franchise offering fresh donuts, pastries, and breakfast items throughout the day. The brand is known for its long-standing tradition of quality donuts and quick service.
Median Revenue
$849,273
per year, per location
Mean Revenue
$1,468,424
per year, per location
Estimated Owner Profit
$174,101
per year
Profit Margin
20.5%
of revenue
Estimation method: disclosed
Estimated ROI (Simple Payback): 4.4 years
Based on midpoint investment of $764,204 and estimated annual owner profit of $174,101.
Avg. Annual Closure Rate
2.5%
Low risk — below industry average
Net Unit Growth
+26 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 329 | — | — | — | 326 |
| 2023 | 326 | — | — | — | 337 |
| 2024 | 337 | — | — | — | 355 |
Based on the FDD data, here is a data-driven snapshot of the Shipley Do-Nuts franchise opportunity:
Overall Score
73/100
Strong opportunity
Est. Payback Period
4.4 yrs
Average payback
Risk Level
Low
2.5% annual closure rate
Shipley Do-Nuts scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $849,273 and a combined fee burden of 7.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Shipley Do-Nuts franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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