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MOLLY MAID Franchise Cost Breakdown

Complete investment analysis based on official FDD data

Total Investment

$139,900 – $197,200

Franchise Fee

$14,900

Royalty Rate

N/A

Initial Investment Range

Low: $139,900 High: $197,200

The total initial investment to open a MOLLY MAID franchise ranges from $139,900 to $197,200, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $14,900.

Midpoint estimate: $168,550

Franchise Fee

$14,900

One-time initial fee

The MOLLY MAID franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the MOLLY MAID brand and is included in the total initial investment range above.

Ongoing Fees

Royalty Fee

N/A

Ad/Marketing Fund

2.0%

of gross revenue

Other Ongoing Fees

Fee Type Rate Type Notes
License Fee 6.5 VARIABLE Variable percentage based on Gross Sales tiers: 6.5% ($0-$500k), 6% ($500k-$800k), 5.5% ($800k-$1.2M), 5% ($1.2M-$1.6M), 4.5% ($1.6M-$2M), 4% ($2M-$2.4M), 3.5% ($2.4M-$2.8M), 3% ($2.8M+). Minimum license fees apply based on year and territory households (TH). Special rates for roll-in businesses. Due by automatic debit each Monday.
MAP Contribution 2.0 PCT Currently 2% of Gross Sales per week per franchise agreement. Due by automatic debit each Monday. Ramp-up schedule applies for transfers/renewals before Dec 31, 2025 involving agreements in effect Nov 1, 2022.
Local Marketing Requirement 1.0 VARIABLE Starts at $1 per TH per year, declines as Gross Sales increase: $0.50 per TH ($15k-$20k weekly sales), $0.25 per TH ($20k-$25k weekly sales), $0.15 per TH ($25k+ weekly sales). Must be spent on approved local marketing efforts.
Local Marketing Groups 3.0 PCT Not to exceed 3% of Gross Sales. Due as determined by LMG members. Only applicable if franchisor designates local marketing groups. Members establish own procedures and contributions subject to franchisor approval.
Software System Fees - Technology Package 58.0 FIXED Currently $58 per month for Technology Package (Qvinci, FranConnect, 1 Office365 E3 Email, 1 Office365 Exchange Email, NPS product). Paid monthly via automatic bank draft to ZorWare. May increase up to 30% annually. Additional email accounts: $10.50/month (E1), $24/month (E3), $4.50/month (Exchange).
Software System Fees - CLEO 405.0 FIXED Currently $405 per month for CLEO business management software. Paid directly to third-party provider ServiceTitan, Inc.
Software System Fees - QuickBooks Online 115.0 VARIABLE If obtained through ZorWare: $30-$200 per month depending on license tier selected. Optional purchase through ZorWare or directly from Intuit Limited.
Late Fees (Software System) 25.0 FIXED $25 per month or maximum allowed by law, whichever is less. Applies if Software System Fees not paid within 30 days of invoice date.
Reunion and Regional Meetings 1000.0 FIXED Currently up to $1,000 per event. Due before start of event. Covers meeting room, some meals, audio visual, workbooks, speakers. Does not include travel, lodging or all meals. $2,000 penalty for failure to attend Reunion.
Renewal Fee 5000.0 FIXED Due when signing Renewal Franchise Agreement.
Transfer Fee - Single Franchise 15000.0 VARIABLE $15,000 for single franchise transfer. If Assignee has $5M+ in outside investments, fee is greater of $15,000 or actual costs (advisor fees, attorney fees, etc.). May be discounted or waived for transfers to controlled entities or immediate family. Transfer initial package costs ~$4,000 paid to vendors.
Transfer Fee - Multiple Franchises 15000.0 VARIABLE $15,000 for first business plus $2,500 for each additional business transferred simultaneously. If Assignee has $5M+ in outside investments, fee structure changes to greater of standard fees or actual costs.
Interest 12.0 PCT 12% per annum or maximum permitted by law, whichever applies. Calculated as per annum rate but may be collected on demand, including weekly or monthly through automatic bank draft.
Late Fees (Franchise Agreement) 10.0 FIXED $10 per day on overdue fees from due date until all sums are paid. Payable on demand.
Audit N/A VARIABLE Cost of audit plus expenses, plus any amount owed as shown by audit, plus interest and late fees. Payable only if understatement of Gross Sales of 2%+ or failure to provide requested information within 30 days.
Audit Noncompliance Fee 500.0 FIXED $500 per document (up to $2,500 per audit) for failure to timely make documents available. Plus cost of audit if rescheduled due to franchisee's lack of cooperation.
Indemnification and Attorneys' Fees N/A VARIABLE Varies according to loss. Payable on demand if franchisor must engage attorney to enforce rights and prevails, or if franchisor is sued due to franchisee's actions/inactions. Includes reasonable attorneys' fees, outside counsel fees, in-house legal costs, interest, court costs and expenses.
Territory Violation 50.0 PCT First intentional violation: 50% of cumulative revenue. Subsequent violations: 100% of cumulative revenue. After 2nd violation, franchisor may terminate franchise agreement. As incurred.
Amendment Fee 300.0 FIXED Processing fee for modifications to franchise agreement made at franchisee's request. When billed. May require general release.
Tax Reimbursement N/A VARIABLE Varies according to tax. Covers sales tax, use tax, gross receipts tax, documentary stamp tax or similar taxes (other than income tax) imposed on franchisor due to franchisee's required payments. When billed.
Dishonored Check or ACH Draft 50.0 FIXED For each check returned or ACH draft refused by financial institution for insufficient funds. Payable on demand.
Additional Training Fee 100.0 FIXED Currently up to $100 per hour per attendee for training beyond initial training program. Plus franchisee's costs and expenses. May increase up to 30% annually. On hiring.
Key Accounts/Management Fee 3.0 PCT Up to 3% of total Gross Sales related to Key Account work, including sales from Key Accounts, leads from Business Development Department, call center dispatched work, and work audited to Key Accounts standards. When billed or deducted from payment. Also called Key Accounts Management fee or Management fee.
Training Fee as part of Buyer Commitment Agreement 14900.0 FIXED Payable only in event of transfer where transferor and transferee buyer request that buyer attend training prior to closing on sale of business. Prior to attending training. In addition to all other transfer requirements.

What You Get

Category

Home Services

Franchise Score

58

out of 100

MOLLY MAID provides professional residential house cleaning services with trained teams delivering comprehensive cleaning solutions. The franchise offers customized cleaning plans and reliable service for busy homeowners.

Financial Performance (Item 19)

Unit Growth & Failure Rate

Avg. Annual Closure Rate

1.1%

Low risk — below industry average

Net Unit Growth

-53 units

From 2022 to 2024

Unit Activity History

Year Start Opened Closed Transfers End
2022 501 +5 -8 481
2023 481 +7 -2 464
2024 464 +9 -6 448

Is a MOLLY MAID Franchise Worth It?

Based on the FDD data, here is a data-driven snapshot of the MOLLY MAID franchise opportunity:

Overall Score

58/100

Moderate opportunity

Est. Payback Period

N/A

Insufficient data

Risk Level

Low

1.1% annual closure rate

MOLLY MAID shows a moderate score across our evaluation criteria. Careful due diligence is recommended. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.

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