How much does it cost to open a SERVPRO franchise?

The total initial investment for a SERVPRO franchise ranges from $258,780 to $379,500. This includes the franchise fee of $100,000, buildout costs, equipment, and initial working capital.

What are the ongoing fees for a SERVPRO franchise?

SERVPRO franchisees pay a 10.0% royalty fee and a 3.0% advertising/marketing fund contribution. These are typically calculated as a percentage of gross revenue.

How much money can you make with a SERVPRO franchise?

SERVPRO does not disclose financial performance data (Item 19) in their FDD. Revenue and profitability figures are not publicly available from the franchisor.

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Home Services 2,286 Units

SERVPRO Franchise Cost Breakdown

Complete investment analysis based on official FDD data

Total Investment

$258,780 – $379,500

Franchise Fee

$100,000

Royalty Rate

10.0%

Initial Investment Range

Low: $258,780 High: $379,500

The total initial investment to open a SERVPRO franchise ranges from $258,780 to $379,500, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $100,000.

Midpoint estimate: $319,140

Franchise Fee

$100,000

One-time initial fee

The SERVPRO franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the SERVPRO brand and is included in the total initial investment range above.

Ongoing Fees

Royalty Fee

10.0%

of gross revenue

Ad/Marketing Fund

3.0%

of gross revenue

Total Ongoing Fee Burden: 13.0% of gross revenue

Combined royalty and advertising fund contributions before any other fees.

Other Ongoing Fees

Fee Type	Rate	Type	Notes
Royalty fee	10.0	PCT	Currently ranges from 3% to 10% of monthly Gross Volume with a 10% cap. See Note 2 for definition of Gross Volume. See Note 3 for definition of Reduced Rate Royalty. See Note 4 for Royalty rates.
Fixed fee	80.0	VARIABLE	Fixed Fee ranges from $45-$115 based on monthly Gross Volume. Due same date as Royalty Fee. See Notes 1 and 4.
Minimum royalty fee	100.0	FIXED	Minimum royalty fee based on monthly Gross Volume.
Brand Fund Fee	3.0	PCT	May collect up to 3% of monthly Gross Volume. Currently collecting 2.5% of monthly Gross Volume (not including Gross Volume from Reduced Rate Services) subject to cap of $1,450,000. Plans to begin collecting 0.25% of Gross Volume on Reduced Rate Services during 2025. Cap and Reduced Rate Services exclusion may change with 30 days' written notice. Due same date as Royalty Fee. See Note 1 and Item 11.
Electronic funds transfer fee	1.5	FIXED	All payments must be made via electronic funds transfer using designated third party software vendor. This fee is paid to third-party vendor. $1.50 per transaction.
Transfer fee	35000.0	FIXED	Up to $35,000 non-refundable transfer fee for any transfer of interest in the Franchise or legal entity owning the Franchise. Due before transfer is effective. See Note 1.
Transfer to trust for estate planning	2500.0	VARIABLE	Currently $2,500, subject to change up to $5,000. Due before transfer to trust is effective. Applies if franchisee makes request to transfer to trust and meets then-current requirements.

What You Get

Unit Growth & Failure Rate

Avg. Annual Closure Rate

0.8%

Low risk — below industry average

Net Unit Growth

+326 units

From 2022 to 2024

Unit Activity History

Year	Start	Opened	Closed	Transfers	End
2022	1960	+166	-12	—	2114
2023	2114	+98	-9	—	2202
2024	2202	+94	-8	—	2286

Is a SERVPRO Franchise Worth It?

Based on the FDD data, here is a data-driven snapshot of the SERVPRO franchise opportunity:

Overall Score

68/100

Moderate opportunity

Est. Payback Period

N/A

Insufficient data

Risk Level

Low

0.8% annual closure rate

SERVPRO shows a moderate score across our evaluation criteria. Careful due diligence is recommended. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.