Complete investment analysis based on official FDD data
Total Investment
$167,059 – $325,608
Franchise Fee
$49,500
Royalty Rate
6.0%
The total initial investment to open a Graze Craze franchise ranges from $167,059 to $325,608, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $49,500.
Midpoint estimate: $246,334
$49,500
One-time initial fee
The Graze Craze franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Graze Craze brand and is included in the total initial investment range above.
Royalty Fee
6.0%
of gross revenue
Ad/Marketing Fund
2.0%
of gross revenue
Total Ongoing Fee Burden: 8.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty Fee | 6.0 | PCT | Payable weekly on the Tuesday of the following week. Gross revenues include all revenue from the franchise location and do not include documented refunds or sales tax. |
| Marketing/Brand Fund Contribution | 2.0 | PCT | Payable weekly on the Tuesday of the following week. Franchisor reserves the right to increase to 4% in the future. Paid to Graze Craze Advertising Fund, Inc. |
| Market Advertising Cooperative Contribution | N/A | VARIABLE | As determined by co-op. Payable to the cooperative. Maximum limit of 5% of Gross Revenues that the Market Advertising Cooperative may impose. Franchisor has the right to establish local or regional advertising cooperatives. |
| Local Marketing | 5.0 | PCT | Payable to vendors. Required to spend this money throughout the year in your local market, according to franchisor's marketing guidelines. |
| Technology Fee | 150.0 | FIXED | Payable monthly on the 5th day of each month. Covers website hosting and maintenance, domain names and email addresses. Payable to franchisor and/or vendor. Subject to change during the term of the franchise. |
| EPOS System Fee | 275.0 | VARIABLE | Currently $220 to $330 per month or the then-current fee. Covers monthly license and maintenance and technical support fee for electronic point of sale software. Payable to vendor. Fee varies depending on features licensed. |
| Website Fee | 119.0 | FIXED | Currently $119 per month. Payable to vendor. Amount may be increased as franchisor adds certain functions to the website. |
| Online and Third-Party Ordering Fee | N/A | VARIABLE | Vendors may charge as a fee a percentage of the price paid per order. Payable to vendor. As incurred. |
| Customer Engagement & Loyalty/Rewards Programs | N/A | VARIABLE | Currently none, but may implement in the future. Covers mobile, online order and delivery, loyalty and rewards, stored value, and CRM marketing platforms. Payable to franchisor or vendor. |
| Conference Fee | 500.0 | FIXED | Payable on or before February 28 of every calendar year. Franchisee pays franchisor a Conference Fee and pays third parties all other expenses such as travel and hotel. Attendance is mandatory. |
| Training Fee | 500.0 | FIXED | Currently $500 per person. Payable prior to attending training. Initial franchise fee covers training for one person. This fee is for each additional person sent to initial training, replacement employees, or refresher training. |
| Renewal Fee | 2500.0 | FIXED | Payable 30 days before renewal. Due if franchisee enters into a successor Franchise Agreement at the end of agreement term to cover costs of closing and processing paperwork. |
| Transfer Fee | 10.0 | VARIABLE | Payable prior to consummation of transfer by the seller from proceeds of sale. Franchisor may increase the transfer fee during the term of the Franchise Agreement. |
| Records Audit | N/A | VARIABLE | Payable on demand. Only if audit concludes franchisee under-reported gross revenues by 2% or more during the audited period, plus interest at lesser of 18% or highest rate allowed by law. |
| Development Schedule Extension Fee | 5000.0 | FIXED | Payable prior to the deadline for opening the Store. Only if franchisee has a MUDA and wishes to extend the deadline to open a particular Store in the Development Schedule by 12 months. |
| Third-Party Vendors | N/A | VARIABLE | Currently none. Franchisor has right to require use of designated third-party vendors and suppliers (computer support, mystery shopping, customer feedback systems). Vendors may bill directly or franchisor may collect with markup. |
| Credit Card Processing | N/A | VARIABLE | As incurred. May have to pay bank or third-party vendor a per transaction cost to authenticate and secure credit card transactions. |
| Non-Compliance Fee | 500.0 | FIXED | Payable on demand. $500 if business is not in compliance with system specifications or Franchise Agreement and franchisee fails to correct after 30 days' notice. Thereafter, $250 per week until correction. |
| Reimbursement | N/A | VARIABLE | Within 15 days of invoice. If franchisor pays any amount franchisee owes or is required to pay to a third party, franchisee must reimburse for amount paid plus 10% administrative fee. |
| Late Fee | 100.0 | FIXED | Payable on demand if franchisee fails to make required payment when due. |
| Insufficient Funds Fee | 30.0 | FIXED | $30 or maximum allowed by law. Payable on demand if payment is returned because of insufficient funds. |
| Costs of Collection | N/A | VARIABLE | As incurred. Payable if franchisor incurs costs (including reasonable attorney fees) in attempting to collect amounts owed. |
| Special Support Fee | 600.0 | FIXED | Currently $600 per day. Payable on demand. If franchisee requests in-person support and franchisor provides it, may charge this fee plus out-of-pocket expenses (travel, lodging, meals). |
| Customer Complaint Resolution | N/A | VARIABLE | Payable on demand. If franchisor responds to customer complaint, may require franchisee to reimburse for expenses. |
| Supplier Approval | N/A | VARIABLE | Not to exceed $1,000. Payable on demand. Only if franchisee requests franchisor approve an alternate supplier or product. |
| Special Inspection Fee | 600.0 | FIXED | Payable on demand. Only if franchisor conducts inspection because of governmental report, customer complaint/feedback, or franchisee's default or non-compliance with system specification. |
| Non-Compliance Cure Costs and Fee | N/A | VARIABLE | When billed. If franchisor cures franchisee's non-compliance (e.g., purchasing required insurance), franchisee owes costs plus 10% administrative fee. |
| Indemnification | N/A | VARIABLE | Payable on demand. Franchisee must indemnify and defend franchisor and affiliates against all losses in any action related to operation of franchise (unless caused by franchisor's willful misconduct or gross negligence). |
| Prevailing Party's Legal Costs | N/A | VARIABLE | Payable on demand. In any legal proceeding, the losing party must pay the prevailing party's attorney fees, court costs and other expenses. |
Category
Food & Beverage
System Size
90 units
Franchise Score
out of 100
Graze Craze operates a modern snacking concept focused on customizable grazing boxes and charcuterie boards. The franchise capitalizes on the trending social dining experience, offering fresh, curated ingredients for celebrations and everyday gatherings.
Avg. Annual Closure Rate
13.3%
Elevated risk — above industry average
Net Unit Growth
+81 units
From 2023 to 2025
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2023 | 8 | +34 | -1 | — | 39 |
| 2024 | 39 | +39 | -4 | — | 70 |
| 2025 | 70 | +32 | -12 | — | 89 |
Based on the FDD data, here is a data-driven snapshot of the Graze Craze franchise opportunity:
Overall Score
65/100
Moderate opportunity
Est. Payback Period
N/A
Insufficient data
Risk Level
High
13.3% annual closure rate
Graze Craze shows a moderate score across our evaluation criteria. Careful due diligence is recommended. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Graze Craze franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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