Complete investment analysis based on official FDD data
Total Investment
$515,789 – $729,603
Franchise Fee
$40,000
Royalty Rate
6.0%
The total initial investment to open a Elements Massage franchise ranges from $515,789 to $729,603, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $40,000.
Midpoint estimate: $622,696
$40,000
One-time initial fee
The Elements Massage franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Elements Massage brand and is included in the total initial investment range above.
Royalty Fee
6.0%
of gross revenue
Ad/Marketing Fund
2.0%
of gross revenue
Total Ongoing Fee Burden: 8.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty | 6.0 | PCT | Due 5th day of each month. May be collected weekly. Gross Receipts include all revenue from operations including memberships, merchandise, products, services, gift card sales, business interruption insurance. Excludes sales tax, client refunds (not chargebacks), and employee tips. |
| Brand Marketing Fund | 2.0 | PCT | Due 5th day of each calendar month. Subject to increase up to 4% with 30 days' notice. Used for national, regional, multi-regional, or local marketing and promotional materials. |
| Local Advertising Fee | 2000.0 | FIXED | Due 15th day of each month. Subject to increase with 30 days' notice. Used for paid digital advertising (social media, search engine marketing) in area surrounding Studio. May be paid to franchisor or designated third-party vendor. |
| Local Spend Amount | 2.0 | PCT | Additional local marketing spend requirement beyond Local Advertising Fee. Subject to increase with 30 days' notice. Marketing Cooperative contributions count toward this amount. Part of combined Local Marketing Spend Requirement. |
| Technology Fee | 600.0 | FIXED | Due 1st day of each month beginning 60 days before Studio opens. Covers website/email hosting, help desk, software development, enterprise solutions. Includes 4 email users; additional users cost $14-$23/month. Subject to increase with 30 days' notice. |
| Marketing Cooperatives | N/A | VARIABLE | Established in geographic areas with 3+ Studios. Current range is $500-$1,500/month but cooperative determines contribution level. Contributions count toward Local Spend Amount. May be collected by franchisor or directly by cooperative. |
| Default Fee | N/A | VARIABLE | Due upon receipt of statement. Charged for administrative expenses when franchisee is in default and receives default notice. |
| Dishonored Check or Insufficient Funds Fee | 150.0 | FIXED | Due upon receipt of statement. Charged when check is returned/dishonored or ACH fails due to insufficient funds or inaccessible account. |
| Interest on Late Payments | 1.5 | PCT | 1.5% per month or highest commercial contract rate allowed by law, whichever is less. Accrues from original due date. Franchisor may auto-debit for transaction charges and interest. |
| Monthly Management Fee (in event of abandonment, default, or termination) | N/A | VARIABLE | Due 1st day of each month upon occurrence. Up to $7,500/month plus direct out-of-pocket expenses. Applies if franchisee abandons/fails to operate Studio, fails to cure defaults, or upon termination. Maximum 6 months. In addition to Royalty and other fees. |
| Replacement or Remedial Training Program Fee | 500.0 | FIXED | Due before training. Currently $500 per attendee plus costs and expenses. Required for successor Operating Partner/Designated Manager or for remedial training if initial training not satisfactorily completed. Subject to increase with 30 days' notice. Franchisee pays travel and living expenses. |
| Additional or Special Training | 500.0 | FIXED | Due before training. Currently $500 per day per trainer or attendee plus costs and expenses. Applies to requested additional training, required courses/webinars, or additional on-site support. Subject to increase with 30 days' notice. Franchisee pays travel and living expenses. |
| Annual Conference Registration Fees | 500.0 | FIXED | Due before annual conference (at least 60 days prior). Currently $500 per person plus costs and expenses. Required for at least one attendee (Operating Partner and/or Designated Manager). Default fee applies for non-attendance. Subject to increase with 30 days' notice. Franchisee pays travel and living expenses. |
| Manager Training Program | 500.0 | FIXED | Due before training. Currently $500 per day per attendee plus costs and expenses. Optional manager training program (not currently required but may be in future). Franchisee pays travel and living expenses. |
| Successor Franchise Fee | 25.0 | PCT | Due upon renewal/signing successor franchise agreement. 25% of then-current initial franchise fee. Payable by wire transfer. |
| Transfer Fee – Franchise Agreement | 50.0 | PCT | Due upon signing consent to transfer. 50% of then-current initial franchise fee; reduced to $2,500 for ownership interest transfers of 10% or less. Payable by wire transfer. Broker fees additional if applicable. No fee for transfer to entity where franchisee retains control. Refundable if transfer terminated for certain reasons (50% refund if transferee already attended training). |
| Transfer Fee – Area Development Agreement | 2500.0 | FIXED | Due upon signing consent to transfer. For ownership interest transfers only; development rights cannot be transferred. |
| Transfer Fee Deposit | 5000.0 | FIXED | Due upon signing consent to transfer. Refunded within 30 days after transfer effective date or compliance with transfer conditions, less any amounts due under Franchise Agreement. |
| Inventory | N/A | VARIABLE | Due at time of purchase. Paid to franchisor's affiliate WAVE (sole designated supplier for supplies, oils, lotions, essential oils, hygiene products, skincare, retail products, tables, stools, and certain treatment room equipment). |
| Royalty Underpayments (audit) | N/A | VARIABLE | Due at time of audit. Includes underpayment difference plus applicable interest. If understatement is 2% or more, franchisee also reimburses audit costs including accounting and attorneys' fees. |
| Defense or Enforcement Costs | N/A | VARIABLE | Due upon settlement or conclusion. If franchisor successful in action based on franchisee breach, includes attorneys' fees, court costs, litigation expenses. In-house attorneys billed at $400/hour, paralegals at $150/hour (subject to increase with 30 days' notice). |
| Indemnification | N/A | VARIABLE | Due upon settlement or conclusion. Franchisee must indemnify franchisor and affiliates from all claims related to Studio, Franchise Agreement, or breach. Includes all costs including attorneys' fees. In-house attorneys billed at $400/hour, paralegals at $150/hour. |
| Collection Costs | N/A | VARIABLE | Due upon settlement or conclusion. Includes arbitration/court costs, attorneys' fees, value of employees' time, witness fees, travel expenses. Applies when franchisee withholds amounts owed. In-house attorneys billed at $400/hour, paralegals at $150/hour. |
| Arbitration and Proceeding Costs | N/A | VARIABLE | Due upon conclusion of arbitration or proceeding. Prevailing party recovers all costs and expenses including arbitration/court costs, witness fees, attorneys' fees. In-house attorneys billed at $400/hour, paralegals at $150/hour. |
| Liquidated Damages | N/A | VARIABLE | Due upon termination by franchisee without cause or due to franchisee default. Calculated as average monthly fees x lesser of (24 or months remaining in term). Present value discounted at 8% rate. Franchisor reserves all other remedies. |
| Alternative Supplier Evaluation | N/A | VARIABLE | Due on demand. Varies based on complexity of evaluation. Franchisor not obligated to respond to request or disclose criteria. Approval may be conditioned on quality, price, reliability, etc. |
| Relocation Fee | 10000.0 | FIXED | Due upon approval of relocation request. $10,000 plus costs and fees for migrating clients to nearby Studios. Requires prior written approval. Relocation at franchisee's sole expense. Subject to site selection and lease provisions. |
| Quality Assurance Inspections | N/A | VARIABLE | Due as incurred. Covers third-party mystery shopper services, client surveys, satisfaction programs, market research tests, or quality-assurance inspections. |
| Development Area Change Fee | 1000.0 | FIXED | Due upon approval of Development Area change. Administrative fee for amending Development Area in Area Development Agreement. |
| In-House Legal Billing Rates | N/A | VARIABLE | Due as incurred. Applies to any work by franchisor's in-house attorneys and paralegals when franchisee owes attorneys' fees (indemnification, reimbursement, audit, enforcement, collection, arbitration, etc.). Subject to increase with 30 days' notice. |
Category
Health & Beauty
Franchise Score
out of 100
Elements Massage is a therapeutic massage franchise offering customized massage treatments designed to address individual client needs and wellness goals. The brand focuses on professional, science-based massage therapy delivered in a calm and welcoming environment.
Median Revenue
$884,594
per year, per location
Estimated Owner Profit
$150,381
per year
Profit Margin
17.0%
of revenue
Estimation method: benchmark
Estimated ROI (Simple Payback): 4.1 years
Based on midpoint investment of $622,696 and estimated annual owner profit of $150,381.
Avg. Annual Closure Rate
N/A
Net Unit Growth
-7 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 246 | — | — | — | 245 |
| 2023 | 245 | — | — | — | 244 |
| 2024 | 244 | — | — | — | 239 |
Based on the FDD data, here is a data-driven snapshot of the Elements Massage franchise opportunity:
Overall Score
64/100
Moderate opportunity
Est. Payback Period
4.1 yrs
Average payback
Risk Level
N/A
Insufficient data
Elements Massage shows a moderate score across our evaluation criteria. Careful due diligence is recommended. With median unit revenue of $884,594 and a combined fee burden of 8.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Elements Massage franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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