Complete investment analysis based on official FDD data
Total Investment
$213,500 – $587,000
Franchise Fee
$30,000
Royalty Rate
5.0%
The total initial investment to open a Edible Arrangements franchise ranges from $213,500 to $587,000, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $30,000.
Midpoint estimate: $400,250
$30,000
One-time initial fee
The Edible Arrangements franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Edible Arrangements brand and is included in the total initial investment range above.
Royalty Fee
5.0%
of gross revenue
Ad/Marketing Fund
5.0%
of gross revenue
Total Ongoing Fee Burden: 10.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty | 5.0 | PCT | Greater of 5% of weekly Gross Sales or $200 per week. Due on Monday of each week on Gross Sales during previous week ending Saturday (unless otherwise specified). |
| Marketing Fees Contributions | 5.0 | PCT | Up to 5% Marketing Fees Contribution Cap. Currently 3.5% to National Marketing Fund plus 1.5% on local marketing (including area advertising cooperative). Due on Monday of each week on Gross Sales during previous week ending Saturday. |
| Special Advertising and Promotional Programs | N/A | VARIABLE | As periodically directed based on franchisee vote, currently 0% of Store's Gross Sales. Must participate in national, regional, or local advertising programs approved by majority of franchisees, which may exceed Marketing Fees Contribution Cap. Due on Monday of each week on Gross Sales during previous week ending Saturday. |
| EDIBLE.COM Program Fees | 14.0 | VARIABLE | Reserve right to charge up to 30% of price paid for order. Currently (as of May 1, 2025): (1) 14% for orders through website or consumer mobile app; (2) 20% for orders through call center or business lines; (3) up to 30% for third-party orders or third-party delivery services. As incurred. |
| Credit Card Processing and Security and Fraud Prevention (EMV Fees) | 2.25 | PCT | Costs of Service (2.25% of order). May have to pay monthly fee or per-transaction cost to authenticate and secure credit card transactions and prevent fraud. Amount will increase based on what credit card companies charge. As incurred. |
| Computer Software and Technology, Support, and Upgrades | 400.0 | VARIABLE | Currently $160 to $400 per month for software services (depending on number of users and locations); additional $300 to $600 per month for hardware subscription. Fee may increase as costs increase but not more than $100 annually. Charged by us and/or affiliates including Netsolace. |
| Franchise System Website | 200.0 | VARIABLE | Current charge is up to $200 per month (not to exceed $300 per month). Separate fee to be on or participate in System Website, in addition to EDIBLE.COM fees. May increase up to $300 per month if costs increase. Currently paid to affiliate Edible.com, LLC. |
| Additional Training or Assistance During Franchise Term | 500.0 | VARIABLE | Currently $400 per day for training at franchisor location or $500 per day plus expenses for training at franchisee location (both not to exceed $1,500 per day). For additional or special assistance or training needed, requested, or required during franchise term. |
| Renewal Fee | 5000.0 | FIXED | Due upon franchise renewal. |
| Transfer to a Third-Party to the Franchise | 10000.0 | FIXED | Half due (and non-refundable) when transfer approval requested; balance due when transfer completed. Due on transfer of any or all ownership interest to person or entity not currently a signatory to Franchise Agreement or guarantor, unless transfer is to heirs or assigns following death or disability. |
| Transfer of Franchise Agreement or Controlling Ownership Interest (Netsolace) | 1200.0 | FIXED | Due to Netsolace (and non-refundable) for set-up of Netsolace system with buyer; generally charged to buyer. Due on transfer of Franchise Agreement or controlling ownership interest, except no charge if spouse's interest is transferred to surviving spouse upon death. |
| Transfer for the Convenience of the Ownership | 2500.0 | FIXED | Due (and non-refundable) when transfer is effected. Due on transfer of ownership interest to person or entity who already has an ownership interest in franchisee or the franchised business. |
| Relocation Marketing Assistance Program (REMAP) Fee | 7500.0 | VARIABLE | $5,000 to $10,000 due at start of construction on new location, beginning of remodel, or upon request for transfer approval. Due if franchisee relocates or remodels during franchise term or upon renewal, or requests transfer to unrelated person or entity. Pays to market or advertise new store location or ownership. |
| Incorporation/Entity Name Change | 350.0 | FIXED | Due (and non-refundable) when approval requested. Due if franchisee wants to (1) assign Franchise Agreement held individually to legal entity or (2) change name of existing franchisee legal entity. |
| Unapproved Product Testing | N/A | VARIABLE | Costs vary based on products or suppliers involved and process required. Covers costs of testing new products or inspecting new suppliers franchisee proposes. Currently no set fee as testing has not been done. |
| Convention | N/A | VARIABLE | Will vary under circumstances (not to exceed $2,500 per person; does not include actual out-of-pocket attendance costs). Franchisee or designated representative must attend annual or biennial franchise conventions and pay attendance fee. Charged even if franchisee does not attend. |
| Franchise Resale Assistance | 10000.0 | FIXED | Must pay if franchisee wants to sell franchise and franchisor finds buyer. Must sign Franchise Resale Agreement specifying obligations. This fee is in addition to any transfer fee. |
| National Advisory Council Fee | N/A | VARIABLE | Must participate in National Advisory or similar council and pay assessments and dues (not to exceed $1,000 annually). Currently no assessments or dues charged. |
| Unapproved Opening | 200.0 | FIXED | $200 for each day Business operates without franchisor approval. Due if franchisee begins operating before franchisor approves. |
| Quality Inspection Failure | N/A | VARIABLE | Reimbursement of costs which vary based on facts (not to exceed $5,000 per inspection failure). Due at franchisor option if franchisor reasonably suspects non-compliance with system standard or franchisee fails quality inspection. Reimburses actual costs and expenses for additional inspections, including professional fees to external audit companies and internal or external travel fees. |
| Non-Compliance Fee | 375.0 | VARIABLE | $250 to $500 per deviation. Due at franchisor option if franchisee deviates from contractual requirement, System Standard, or Operating Manual. Compensates franchisor for administrative and management costs to assess noncompliance. |
| Records Deficiency Fee | 250.0 | FIXED | $250 per violation. Due at franchisor option for each category of required records franchisee fails to maintain for each year (or portion of year) for which franchisor seeks to perform examination or audit. Compensates for administrative and management costs, not for damages due to default. |
| Audit | N/A | VARIABLE | Reimbursement of cost of inspection or audit, which may be up to $2,500 per day. Due 15 days after billing. Due if franchisee does not give reports, supporting records, or other required information or understates required Royalties, marketing fees contributions, or other fees due by more than 3%. |
| Reconciliation Fee | 50.0 | FIXED | $50 when billed. Due if franchisor must reconcile account because franchisee did not submit weekly report or did not close out sales daily. |
| Late Fee | 50.0 | VARIABLE | $50 for each 30-day period a payment is late (Franchise Agreement); 1.5% interest (Netsolace Agreement). When billed. |
| Certified Happiness Program Guest Recovery Reimbursement | N/A | VARIABLE | Reimbursement of costs which vary based on facts. Must reimburse if franchisor pays to recover guest due to franchisee inaction or non-responsiveness to Guest Recovery situation. May include cost of recovery plus hourly rate (up to $25 per hour) for cost of labor incurred to address issue. |
| Reimbursement Costs | N/A | VARIABLE | Will vary under circumstances depending on extent of noncompliance. Must reimburse franchisor if franchisor incurs costs in maintaining store location's condition, obtaining insurance coverage for franchisee, or paying any tax obligations. Amount includes franchisor's costs in bringing franchisee into compliance. |
| Proprietary Equipment or Materials Non-Return Fee | 15000.0 | FIXED | $15,000 as incurred. Due for each piece of proprietary equipment or other materials franchisee does not return when required. |
| Management Fee | 400.0 | FIXED | $400 per person per day (plus costs and expenses) as incurred. Due if franchisor must manage or appoint third-party manager to manage Business after franchisee default, or if another managing owner cannot be appointed within 30 days after franchisee or managing owner's death or disability. |
| Costs and Attorneys' Fees | N/A | VARIABLE | Will vary under circumstances depending on extent of non-compliance. As incurred. Due when franchisee does not comply with Franchise Agreement. |
| Indemnification | N/A | VARIABLE | Will vary under circumstances. As incurred. Must reimburse franchisor if franchisor is held liable for claims arising from Business's operation or incurs costs defending them. Similar indemnification obligation exists under Netsolace Software License and Maintenance Agreement. |
| Liquidated Damages | N/A | VARIABLE | Sum of: (1) $15,000 plus (2) average Royalty and Marketing Fee Contributions owed per month over preceding 12-month period multiplied by lesser of (i) 18 or (ii) number of months remaining in Franchise Agreement term. Due upon early termination of Franchise Agreement. Not a penalty but reasonable calculation of damages. The $15,000 covers administrative costs of store closure; remaining amount is reasonable estimate of damages from default and closure. |
| Insurance Reimbursement Costs | N/A | VARIABLE | Will vary under circumstances depending on extent of non-compliance. As incurred. Must reimburse franchisor if franchisor obtains insurance coverage for franchisee. |
| Tax Reimbursement | N/A | VARIABLE | As incurred. Must reimburse franchisor for any taxes franchisor must pay to any state taxing authority on account of either franchisee operation or franchisee payments to franchisor (except for franchisor income taxes). |
Category
Dessert
Franchise Score
out of 100
Edible Arrangements specializes in creating and delivering fruit-based gift arrangements, chocolate-dipped fruit, and gourmet treats. The franchise operates as a premium gifting retailer offering fresh, artistic products for occasions and celebrations.
Median Revenue
$636,202
per year, per location
Mean Revenue
$538,054
per year, per location
Estimated Owner Profit
$63,620
per year
Profit Margin
10.0%
of revenue
Estimation method: benchmark
Estimated ROI (Simple Payback): 6.3 years
Based on midpoint investment of $400,250 and estimated annual owner profit of $63,620.
Avg. Annual Closure Rate
5.0%
Moderate risk — near industry average
Net Unit Growth
-207 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 887 | — | — | — | 857 |
| 2023 | 857 | — | — | — | 791 |
| 2024 | 791 | — | — | — | 680 |
Based on the FDD data, here is a data-driven snapshot of the Edible Arrangements franchise opportunity:
Overall Score
53/100
Moderate opportunity
Est. Payback Period
6.3 yrs
Longer payback
Risk Level
Medium
5.0% annual closure rate
Edible Arrangements shows a moderate score across our evaluation criteria. Careful due diligence is recommended. With median unit revenue of $636,202 and a combined fee burden of 10.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Edible Arrangements franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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