How much does it cost to open a Crumbl franchise?

The total initial investment for a Crumbl franchise ranges from $816,066 to $1,442,533. This includes the franchise fee of $50,000, buildout costs, equipment, and initial working capital.

What are the ongoing fees for a Crumbl franchise?

Crumbl franchisees pay a 8.0% royalty fee and a 2.0% advertising/marketing fund contribution. These are typically calculated as a percentage of gross revenue.

How much money can you make with a Crumbl franchise?

Based on Item 19 financial performance data, the median Crumbl franchise generates $1,687,731 in annual revenue. Estimated owner profit is approximately $168,773.

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Dessert 1,058 Units

Crumbl Franchise Cost Breakdown

Complete investment analysis based on official FDD data

Total Investment

$816,066 – $1,442,533

Franchise Fee

$50,000

Royalty Rate

8.0%

Initial Investment Range

Low: $816,066 High: $1,442,533

The total initial investment to open a Crumbl franchise ranges from $816,066 to $1,442,533, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $50,000.

Midpoint estimate: $1,129,300

Franchise Fee

$50,000

One-time initial fee

The Crumbl franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Crumbl brand and is included in the total initial investment range above.

Ongoing Fees

Royalty Fee

8.0%

of gross revenue

Ad/Marketing Fund

2.0%

of gross revenue

Total Ongoing Fee Burden: 10.0% of gross revenue

Combined royalty and advertising fund contributions before any other fees.

Other Ongoing Fees

Fee Type	Rate	Type	Notes
Royalty	8.0	PCT	Payable weekly to be received by Tuesday of the following week (sales week runs Monday-Saturday). Gross sales include all revenue from the franchise business but does not include sales tax.
Marketing Fund Fee	2.0	PCT	Payable weekly to be received by Tuesday of the following week (sales week runs Monday-Saturday).
Advertising Cooperative	1.5	PCT	1% to 2% of gross sales payable to the co-op, if established. Expenditures through co-op credited towards local advertising obligation. Payable in accordance with the advertising cooperative's governing documents.
Technology Fee	650.0	FIXED	Payable monthly to be received by the first Tuesday of the month. This fee will be updated periodically in manuals.
New Primary owner or New Manager Training	4000.0	FIXED	Paid in advance of training. May include online self-guided training, 5-7 day session at location, and/or 5-10 day session at headquarters. Franchisee pays travel, lodging, food expenses for trainees.
Annual Training Fee	375.0	FIXED	$250 to $500 per person per training session. Up to two times each calendar year at franchisor's discretion. Sessions typically last 1-3 days.
Additional In-Person Training or Assistance	500.0	FIXED	Paid in advance of training or assistance. Franchisee pays travel, lodging, food expenses for attendees and franchisor representatives.
Franchise Agreement Transfer Fee	10000.0	FIXED	Payable when selling majority or all of interest in franchise business, prior to approved transfer. All guarantors remain guarantors unless released.
Internal Transfer Fee	500.0	FIXED	Reduced transfer fee for transfers among existing shareholders/members that are 50% or less of aggregate ownership. All guarantors remain unless released. Subject to state law.
Transferee Training Fee	8000.0	FIXED	Training may be held at franchisee location, headquarters, or other location. Franchisee pays travel, lodging, food expenses for trainees.
Relocation Fee	2500.0	FIXED	Payable on demand if franchisee requests approval to relocate business to defray costs of updating documentation, reviewing sites, editing website and promotional materials.
Late Fees	25.0	FIXED	$25 per day for each late payment or report, plus 18% interest or maximum rate permitted by state law (whichever is less). Charges accrue after due date.
Interest	18.0	PCT	18% interest on any late payment, or maximum allowed by state law (whichever is less). Interest accrues after due date of any required payment.
NSF Fees	50.0	FIXED	$50 per bounced check or insufficient or disputed draft, or maximum allowed by state law (whichever is less).
Successor Franchise Fee	2500.0	FIXED	Prior to entering into a successor franchise agreement. Available only if franchisee meets requirements at time of timely election.
Conference or Seminar Fee	N/A	FIXED	Then-current fee not to exceed $5,000 per attendee. Currently $0 per day. Franchisee pays travel, lodging, food and other expenses for attendees.
Supplier Evaluation Fee	2000.0	FIXED	$2,000 plus expenses at cost. Set fee due before evaluation; expenses due on demand. Payable if franchisee wants unapproved suppliers evaluated.
Fees on Default	N/A	VARIABLE	Varies. On demand as incurred. Paid in addition to other payments to franchisor.
Audit Charge	N/A	VARIABLE	Payable on billing if: (1) audit shows 2%+ understatement of gross sales or records are unorganized/unavailable, (2) failure to report gross sales, or (3) failure to retain readable organized records.
Interim Management Fee	500.0	FIXED	Payable at time of service if franchisor operates business during unapproved closing, absence, incapacity, death, or non-compliance. Franchisee also pays travel, lodging, food expenses plus royalties and other fees.
Interim Training Fee	500.0	FIXED	Payable at time of service if franchisor provides additional training for non-compliance. Franchisee also pays travel, lodging, food expenses for representatives and attendees.
Gift Card Program Fee	10.0	PCT	5% to 15% of the redemption value. Payable with royalty or on demand. Applies to all gift card and similar transactions. Fee will be updated periodically in manuals.
System Non-Compliance	625.0	FIXED	$250 to $1,000 depending on violation type. Examples: uncleanliness ($250), unauthorized IP use ($1,000), hygiene violation ($250). Issued for each violation at franchisor's discretion.
Indemnification	N/A	VARIABLE	Varies. As incurred or on demand. Franchisee must defend, indemnify and hold franchisor harmless from all losses arising from operation of franchise business.
Centralized Billing Fee	10.0	PCT	Cost of services plus 5% to 15% administrative fee. As incurred or on demand. For centralized billing programs to collect amounts owed to franchisor or vendors.
Onsite Inspection Fee	175.0	FIXED	$100 to $250 per inspection. As incurred or on demand. Zero to four inspections per year regarding food safety, reporting, operational compliance, customer service, brand standards.
Transaction Processing Fee	2.7	PCT	Currently 2.4% to 3% of each transaction. Payable on each transaction. Majority (~2.36%) paid to merchant processor; franchisor retains difference to cover processing costs. Updated periodically in manuals.
Dispute Resolution Fees	N/A	VARIABLE	Varies. As incurred or on demand. Franchisee pays half of mediation/arbitration fees. Prevailing party entitled to reimbursement of legal fees and expenses.
Post-Termination Liquidated Damages	N/A	VARIABLE	Average royalty from previous 12 months multiplied by lesser of 36 months or remaining term. Reduced to present value using 5% interest. Payable upon termination before expiration. Covers lost royalties only.
De-identification Fee	10000.0	FIXED	$10,000 to cover enforcement costs, plus $500 per day for default, plus all costs of third-party assistance with de-identification. Upon demand after termination.
Tax Reimbursement Fee	N/A	VARIABLE	Upon demand. If any sales/use tax or other tax assessed on fees or sums received by franchisor, franchisee must pay sum equal to tax amount.
Insurance Procurement Fee	10.0	PCT	Cost of insurance plus 10% administrative fee. Upon demand. Payable if franchisee fails to maintain required insurance and franchisor obtains it on their behalf.
PCI and DSS Audit Reimbursement Fee	N/A	VARIABLE	Upon demand. Franchisee must reimburse all costs related to audit for non-compliance with PCI and DSS requirements.
Reimbursement Fee	10.0	PCT	All reimbursement amounts paid to customers plus 10% administrative fee. Upon demand. In each instance franchisor pays customer reimbursement.
Marketing Materials	N/A	VARIABLE	Upon demand. Payable if franchisee wants additional copies of marketing materials.
Document Preparation Fee	250.0	FIXED	Legal fees and administrative costs related to transfer, no less than $250. Upon demand. Payable if franchisor prepares documents regarding changes or matters pertaining to franchisee.
Marketing Assistance Fee	75.0	FIXED	$75 per hour or then-current rate in manuals. Upon demand. Payable if franchisee requests assistance in development of marketing materials or promotional programs.
Area Development Agreement Transfer Fee	20000.0	FIXED	Prior to approved transfer. Payable if franchisor allows transfer of area development agreement, prior to signing approval or new agreement. All guarantors remain unless released.

What You Get

Financial Performance (Item 19)

Median Revenue

$1,687,731

per year, per location

Mean Revenue

$1,354,688

per year, per location

Profitability Estimate

Estimated Owner Profit

$168,773

per year

Profit Margin

10.0%

of revenue

Estimation method: benchmark

Estimated ROI (Simple Payback): 6.7 years

Based on midpoint investment of $1,129,300 and estimated annual owner profit of $168,773.

Unit Growth & Failure Rate

Avg. Annual Closure Rate

0.4%

Low risk — below industry average

Net Unit Growth

+732 units

From 2022 to 2024

Unit Activity History

Year	Start	Opened	Closed	Transfers	End
2022	326	+364	—	—	690
2023	690	+288	-7	—	970
2024	970	+100	-12	—	1058

Is a Crumbl Franchise Worth It?

Based on the FDD data, here is a data-driven snapshot of the Crumbl franchise opportunity:

Overall Score

93/100

Strong opportunity

Est. Payback Period

6.7 yrs

Longer payback

Risk Level

Low

0.4% annual closure rate

Crumbl scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $1,687,731 and a combined fee burden of 10.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.