SERVPRO vs ServiceMaster Clean: Franchise Comparison

Side-by-side analysis using official FDD data

Metric SERVPRO ServiceMaster Clean
Initial Investment Range $258,780 – $379,500 $104,300 – $179,750
Franchise Fee $100,000 $32,500
Royalty Rate 10.0% N/A
Ad Fund Rate 3.0% 2.0%
Total Fee Burden 13.0% N/A
Median Revenue No Item 19 $357,712
Est. Annual Profit N/A $64,388
Est. Profit Margin N/A 18.0%
Closure Rate 0.8% 2.0%
Total Units 2,286 N/A
Unit Growth 8.1% -7.7%
Franchise Score 68.0/100 68.0/100

Which Is the Better Franchise?

Based on the metrics above, SERVPRO leads on 2 metrics, while ServiceMaster Clean leads on 3 metrics.

On paper, ServiceMaster Clean comes out ahead in this comparison across more key franchise metrics.

The Franchise Breakdown Score — a composite rating factoring in costs, revenue, stability, and risk — gives SERVPRO a 68.0/100 and ServiceMaster Clean a 68.0/100.

This comparison is generated from publicly available FDD data and is provided for informational purposes only. It does not constitute investment advice. Always conduct your own due diligence before making any franchise investment decision.

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