How much does it cost to open a We Sell Restaurants franchise?

The total initial investment for a We Sell Restaurants franchise ranges from $105,625 to $150,400. This includes the franchise fee of $49,750, buildout costs, equipment, and initial working capital.

What are the ongoing fees for a We Sell Restaurants franchise?

We Sell Restaurants franchisees pay a 15.0% royalty fee and a 2.0% advertising/marketing fund contribution. These are typically calculated as a percentage of gross revenue.

How much money can you make with a We Sell Restaurants franchise?

Based on Item 19 financial performance data, the median We Sell Restaurants franchise generates $136,413 in annual revenue. Estimated owner profit is approximately $24,554.

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Business Services

We Sell Restaurants Franchise Cost Breakdown

Complete investment analysis based on official FDD data

Total Investment

$105,625 – $150,400

Franchise Fee

$49,750

Royalty Rate

15.0%

Initial Investment Range

Low: $105,625 High: $150,400

The total initial investment to open a We Sell Restaurants franchise ranges from $105,625 to $150,400, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $49,750.

Midpoint estimate: $128,012

Franchise Fee

$49,750

One-time initial fee

The We Sell Restaurants franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the We Sell Restaurants brand and is included in the total initial investment range above.

Ongoing Fees

Royalty Fee

15.0%

of gross revenue

Ad/Marketing Fund

2.0%

of gross revenue

Total Ongoing Fee Burden: 17.0% of gross revenue

Combined royalty and advertising fund contributions before any other fees.

Other Ongoing Fees

Fee Type	Rate	Type	Notes
Royalty Fee	15.0	PCT	Greater of 15% of Gross Revenues or a tiered minimum: $0 for months 1-4, $500 for months 5-12, $750 for months 13-24, $1,000 for months 25-120. Minimum per transaction royalty fee is $1,000, or 5% of Gross Revenues for co-brokered transactions (minimum $500).
Franchise Marketing Accrual Fund Contribution	2.0	PCT	Greater of 2% of Gross Revenues or $150 per month. May decrease to a minimum of 1% of Gross Revenues. Not yet established as of FDD date.
Local Advertising	2.0	PCT	Minimum expenditure of 2% of Gross Revenues (or $500 to $1,500) as incurred, determined by franchisor based on performance and market conditions.
Cooperative Advertising	N/A	OTHER	As determined by members of the cooperative. Franchisor may review and disapprove rates less than 1% of Gross Revenues. No cooperatives established as of FDD date.
Website Support and Franchisee Listings	750.0	FLAT	Covers franchisee and one agent. Currently $150 for website enhancements. Fee may change.
Mandatory Annual Conference	199.0	FLAT	Plus travel, lodging, and other expenses.
Insurance	300.0	FLAT	Range $300 to $900. May change.
Additional Agent Training Fee	2000.0	FLAT	Plus travel and living expenses. Nonrefundable unless cancelled 14 days prior.
Transfer Fee	15000.0	FLAT	Payable before acceptance of transfer.
Successor Franchise Fee	5000.0	FLAT	Upon signing Successor Franchise Agreement. May increase based on market demand.
Audit	250.0	FLAT	Cost of audit, but no less than $250 per instance. Payable if audit shows an understatement of at least 2% of Gross Revenues or failure to report properly.
Late Fee	10.0	PCT	10% of amount due accumulating monthly, minimum $50.
Indemnification	N/A	OTHER	Will vary under circumstances. Franchisee must reimburse franchisor for claims.
Cost of Enforcement or Defense	N/A	OTHER	All costs including accounting and attorneys’ fees. Franchisee must reimburse franchisor.
Interest	1.5	PCT	1.5% per month on amounts unpaid.
Late Report Fee	5.0	PCT	Higher of 5% of reported amount or $100 per violation.
Termination Fee	25000.0	FLAT	Payable as liquidated damages.

What You Get

Financial Performance (Item 19)

Median Revenue

$136,413

per year, per location

Mean Revenue

$28,918

per year, per location

Profitability Estimate

Estimated Owner Profit

$24,554

per year

Profit Margin

18.0%

of revenue

Estimation method: benchmark

Estimated ROI (Simple Payback): 5.2 years

Based on midpoint investment of $128,012 and estimated annual owner profit of $24,554.

Unit Growth & Failure Rate

Avg. Annual Closure Rate

2.4%

Low risk — below industry average

Net Unit Growth

+32 units

From 2022 to 2024

Unit Activity History

Year	Start	Opened	Closed	Transfers	End
2022	22	+10	—	—	32
2023	32	+12	—	—	44
2024	44	+10	—	—	54

Is a We Sell Restaurants Franchise Worth It?

Based on the FDD data, here is a data-driven snapshot of the We Sell Restaurants franchise opportunity:

Overall Score

70/100

Strong opportunity

Est. Payback Period

5.2 yrs

Longer payback

Risk Level

Low

2.4% annual closure rate

We Sell Restaurants scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $136,413 and a combined fee burden of 17.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.