Complete investment analysis based on official FDD data
Total Investment
$75,250 – $105,800
Franchise Fee
$40,000
Royalty Rate
7.0%
The total initial investment to open a Snapology franchise ranges from $75,250 to $105,800, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $40,000.
Midpoint estimate: $90,525
$40,000
One-time initial fee
The Snapology franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Snapology brand and is included in the total initial investment range above.
Royalty Fee
7.0%
of gross revenue
Ad/Marketing Fund
1.0%
of gross revenue
Total Ongoing Fee Burden: 8.0% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty Fee | 7.0 | PCT | Greater of 7% of Gross Monthly Sales or Minimum Royalty Fee. Minimum increases over time: Months 1-12: $600, 13-24: $700, 25-36: $800, 37-48: $900, 49-60: $1,000, 61-120: $1,100. Payment automatically debited via ACH on the 15th of month. |
| NAF Contribution | 1.0 | PCT | Currently 1% of monthly Gross Sales, up to 5% of monthly Gross Sales or $100 per month minimum, whichever is greater. Combined NAF, Local Marketing, and Ad Cooperative cannot exceed 6% of Gross Sales. Payment automatically debited via ACH on the 15th of month. NAF contributes up to 15% of monthly balance to Unleashed Fund. |
| Local Marketing Expenditure | 5.0 | PCT | Currently 5% of Gross Sales, up to 6% of monthly Gross Sales. All marketing subject to franchisor authorization and approval. Combined with NAF and Ad Cooperative cannot exceed 6% of Gross Sales. |
| Advertising Cooperative | N/A | VARIABLE | Not currently established. If established, cannot exceed $10,000 per year without consent of 51% of franchisees. Contributions credited toward Local Marketing Expenditure. Combined with NAF and Local Marketing cannot exceed 6% of Gross Sales. |
| Technology Fee | 125.0 | FIXED | Currently $125 per month for Mobile Snapology, $150 per month for Classroom. Up to $500 per month maximum. Includes Command Center business management system. Can increase max $25 per month per calendar year. Payment automatically debited via ACH on the 15th of month. |
| Call Center Fee | N/A | VARIABLE | Currently base fee $100-$400 per month per Snapology Business. Pro rata share of operating/administering call center. Includes fees paid to Designated Suppliers. Commission of $5 per birthday party plus $5 per $50 upsell (max $10). Corporate events: 5% of Gross Sales if booked by call center. Payment on 15th of month following performance. |
| Annual Conference | 1000.0 | FIXED | Currently $1,000 per person, up to $1,500 per person subject to CPI adjustment annually on January 1. Payment automatically debited via ACH. Franchisee or Designated Manager must attend. Non-attendance results in $1,000 conference materials fee. Attendee travel, accommodation, and wages additional. |
| Online Training | 500.0 | FIXED | Collected on behalf of online training software licensor and paid directly to licensor. |
| Dashboard Access License Fee | 10.0 | FIXED | First license waived. $10 per month per additional license. Pass-through fee from Microsoft, subject to increase, no markup or rebate. |
| Initial Training for Additional Employees | 500.0 | FIXED | Current fee $500 per trainee per day. Designated Manager and one additional employee trained at no extra charge. Franchisee pays trainee salary, travel, accommodations, and other expenses. |
| Supplemental On-Site Training | 500.0 | FIXED | Current rate $500 per day per trainer. Two-day minimum. Franchisee reimburses trainer expenses including travel and accommodations. |
| Interest Charges | 18.0 | PCT | Lesser of 18% per annum or maximum legal rate in state where business located. Applies to past due Royalty Fee, NAF Contribution, and all other fees. Accrues from due date. |
| Split Territory Fee | N/A | VARIABLE | Only if splitting Protected Area to develop Classroom in split territory or converting Mobile to Classroom. Requires signing then-current franchise agreement. |
| Review and Audit | N/A | VARIABLE | Payable only if audit shows understatement of fees by more than 2%. Covers actual audit costs and franchisor expenses. |
| Transfer Fee - Controlling Interest to New Franchisee | N/A | VARIABLE | Controlling interest = more than 20% of outstanding shares/interest/assets. Payable before transfer if franchisor consents. |
| Transfer Fee - Controlling Interest to Existing Franchisee | N/A | VARIABLE | If transferred to approved existing franchisee with training and one open Snapology. Plus reimbursement of legal/professional expenses and other costs. |
| Transfer Fee - Non-Controlling Interest | 3500.0 | FIXED | Non-Controlling interest = 20% or less. Only if transferred to approved Owner, limited to once per rolling 12-month period. Otherwise subject to 25% fee. |
| Relocation Fee | N/A | VARIABLE | Payable prior to relocation only if franchisee requests and franchisor approves. |
| Renewal Fee | N/A | VARIABLE | Plus reimbursement of legal/professional expenses and other costs. Payable upon signing renewal franchise agreement. |
| Resale Program Fee | 4.0 | PCT | Payable only if franchisee elects to participate in Resale Program. Due prior to closing. Purchase price includes cash, credit, debt, or stock. |
| Reservation Fee | 500.0 | FIXED | $500 or $0 if partnering with Affiliated Brand. For offering services outside Protected Area with TOP Amendment approval. |
| Supplemental Curriculum | N/A | VARIABLE | Not to exceed $2,500 per request. For custom curriculum development to supplement standard curriculum. Fee depends on nature of request. Not yet charged to any franchisee. Due within 14 days of invoice. |
| Gift Card and Loyalty Program Fees | 7.0 | PCT | Currently $0 administrative fees. If instituted, franchisee must participate. Franchisor reimburses redeemed amount minus up to 7% fee retained by vendor or affiliate. |
| Collection Costs and Attorney Fees | N/A | VARIABLE | Includes fees/expenses for collecting unpaid royalties and other fees. Covers legal demands, litigation, attorney fees, deposition expenses, expert witness fees, accounting fees, filing fees. |
| NSF Check Fee or Failed Electronic Fund Transfer | 5.0 | PCT | Whichever is greater: 5% of amount or $50, or maximum fee allowed by law. Applies to Royalty Fees, NAF Contributions, and any other payments. |
| Non-compliance | N/A | VARIABLE | Franchisee reimburses all costs from breach of Franchise Agreement. Includes legal, mediation, arbitration fees, expenses, outside legal counsel fees, and in-house legal staff costs. |
| Supplier Testing Fee | N/A | VARIABLE | Payable only if franchisee requests to purchase from alternative supplier or use alternate product. Covers product testing and supplier evaluation costs. |
| Liquidated Damages Fee | N/A | VARIABLE | Payable only if franchisee defaults and franchisor terminates Franchise Agreement. Calculated as product of (i) Royalty Fee × franchisee's Gross Sales during previous 12 full calendar months and (ii) lesser of 3 years or number of years remaining in Initial Term. |
| Development Agreement Transfer Fee - Controlling Interest | 25000.0 | FIXED | $25,000 plus $1,500 for each Snapology Business yet to be developed. Payable only if transferring obligations under Development Agreement to approved third-party. |
| Development Agreement Administrative Fee - Non-Controlling Interest | 3500.0 | FIXED | Only if 20% or less of total outstanding units/assets transferred to approved Owner, limited to once per rolling 12-month period. Otherwise subject to Controlling Interest Transfer Fee. |
| Development Agreement Liquidated Damages | N/A | VARIABLE | Payable only if franchisee defaults and franchisor terminates Development Agreement. Lesser of $50,000 or Minimum Royalty Fee multiplied by 36 multiplied by number of units undeveloped. |
| Development Agreement Indemnification | N/A | VARIABLE | Franchisee must indemnify franchisor from certain losses and expenses under Development Agreement. |
Category
Education & Tutoring
Franchise Score
out of 100
Snapology is an educational franchise providing STEM and coding classes, camps, and birthday parties for children. The company uses hands-on activities and robotics to teach science, technology, engineering, and mathematics concepts.
Median Revenue
$162,816
per year, per location
Estimated Owner Profit
$19,538
per year
Profit Margin
12.0%
of revenue
Estimation method: benchmark
Estimated ROI (Simple Payback): 4.6 years
Based on midpoint investment of $90,525 and estimated annual owner profit of $19,538.
Avg. Annual Closure Rate
2.6%
Low risk — below industry average
Net Unit Growth
+50 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 70 | +19 | -1 | — | 85 |
| 2023 | 85 | +25 | -1 | — | 102 |
| 2024 | 102 | +32 | -13 | — | 120 |
Based on the FDD data, here is a data-driven snapshot of the Snapology franchise opportunity:
Overall Score
81/100
Strong opportunity
Est. Payback Period
4.6 yrs
Average payback
Risk Level
Low
2.6% annual closure rate
Snapology scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $162,816 and a combined fee burden of 8.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Snapology franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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