Complete investment analysis based on official FDD data
Total Investment
$526,900 – $1,832,500
Franchise Fee
$90,000
Royalty Rate
5.9%
The total initial investment to open a Dunkin' franchise ranges from $526,900 to $1,832,500, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $90,000.
Midpoint estimate: $1,179,700
$90,000
One-time initial fee
The Dunkin' franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the Dunkin' brand and is included in the total initial investment range above.
Royalty Fee
5.9%
of gross revenue
Ad/Marketing Fund
5.0%
of gross revenue
Total Ongoing Fee Burden: 10.9% of gross revenue
Combined royalty and advertising fund contributions before any other fees.
| Fee Type | Rate | Type | Notes |
|---|---|---|---|
| Royalty Fee | 5.9 | PCT | Manually corrected — 5.9% royalty per FDD |
| Advertising Fee | 5.0 | PCT | Manually corrected — 5% ad fund per FDD |
Category
QSR
System Size
8,499 units
Franchise Score
out of 100
Dunkin' operates a coffee and quick-service restaurant chain offering donuts, coffee, sandwiches, and breakfast items. The franchise provides convenient, affordable food and beverage options with emphasis on speed and customer loyalty programs.
Median Revenue
$1,199,080
per year, per location
Estimated Owner Profit
$109,116
per year
Profit Margin
9.1%
of revenue
Estimation method: benchmark
Estimated ROI (Simple Payback): 10.8 years
Based on midpoint investment of $1,179,700 and estimated annual owner profit of $109,116.
Avg. Annual Closure Rate
0.1%
Low risk — below industry average
Net Unit Growth
+455 units
From 2022 to 2024
| Year | Start | Opened | Closed | Transfers | End |
|---|---|---|---|---|---|
| 2022 | 8010 | +271 | -14 | — | 8087 |
| 2023 | 8087 | +344 | -4 | — | 8265 |
| 2024 | 8265 | +312 | -1 | — | 8465 |
Based on the FDD data, here is a data-driven snapshot of the Dunkin' franchise opportunity:
Overall Score
85/100
Strong opportunity
Est. Payback Period
10.8 yrs
Longer payback
Risk Level
Low
0.1% annual closure rate
Dunkin' scores well across our evaluation criteria, indicating a strong franchise system. With median unit revenue of $1,199,080 and a combined fee burden of 10.9% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.
Get the full Dunkin' franchise intelligence report with risk analysis, deal-breaker alerts, and detailed financial projections.
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