How much does it cost to open a ActionCOACH franchise?

The total initial investment for a ActionCOACH franchise ranges from $64,000 to $139,259. This includes the franchise fee of $45,000, buildout costs, equipment, and initial working capital.

What are the ongoing fees for a ActionCOACH franchise?

ActionCOACH franchisees pay a 10.0% royalty fee and a 5.0% advertising/marketing fund contribution. These are typically calculated as a percentage of gross revenue.

How much money can you make with a ActionCOACH franchise?

Based on Item 19 financial performance data, the median ActionCOACH franchise generates $117,076 in annual revenue. Estimated owner profit is approximately $23,415.

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Business Services

ActionCOACH Franchise Cost Breakdown

Complete investment analysis based on official FDD data

Total Investment

$64,000 – $139,259

Franchise Fee

$45,000

Royalty Rate

10.0%

Initial Investment Range

Low: $64,000 High: $139,259

The total initial investment to open a ActionCOACH franchise ranges from $64,000 to $139,259, as disclosed in their Franchise Disclosure Document. This includes the one-time franchise fee of $45,000.

Midpoint estimate: $101,630

Franchise Fee

$45,000

One-time initial fee

The ActionCOACH franchise fee is a one-time upfront payment made to the franchisor when you sign the franchise agreement. This fee grants you the right to operate under the ActionCOACH brand and is included in the total initial investment range above.

Ongoing Fees

Royalty Fee

10.0%

of gross revenue

Ad/Marketing Fund

5.0%

of gross revenue

Total Ongoing Fee Burden: 15.0% of gross revenue

Combined royalty and advertising fund contributions before any other fees.

Other Ongoing Fees

Fee Type	Rate	Type	Notes
Royalty Fee	10.0	PCT	10% of Gross Revenues in preceding month, minimum $1,950. The 10% Royalty starts immediately. The $1,950 base royalty starts the earlier of the 1st month after you (or your MDC) completes the training program or 120 days after signing the franchise agreement. $1,950 due on 1st day of month; balance due on 5th day of each month.
Marketing and Advertising Fee	5.0	PCT	5% of Gross Revenues during preceding month. $100 minimum and cap of $1,000 per month. The 5% starts immediately. The $100 minimum starts the earlier of the 1st month after you or your MDC completes the training program or 120 days after signing the franchise agreement. Due on the 5th of each month.
Monthly Technology Fee	135.0	FIXED	Collected and paid to ACNA. Starts on the month after you or your Business Coach attend training. Due on the 1st day of each month.
Renewal Fee	5000.0	FIXED	Paid if you renew at the end of the franchise term. Due when you sign Renewal Franchise Agreement.
Transfer Fee	10000.0	FIXED	Paid if you sell your franchise. Due with submission of request for approval of transfer.
Relocation Fee	10000.0	FIXED	This fee applies only if you relocate your franchise from the Territory to the territory of another Master Licensee. It does not apply if you relocate within the Territory or another Territory owned by the Master Licensee. Due when we approve your request.
Additional Business Coach Seat	7500.0	FIXED	One-time fee when you add a Business Coach to your Franchise. A maximum of four (4) Seats may be purchased. If a Business Coach you hire or retain leaves, you may replace them without purchasing the Seat again. Due as incurred; at least 28 days before hiring or retaining an additional Business Coach.
Additional Business Coach Training	5000.0	FIXED	Each Business Coach you hire or retain must complete ACNA's virtual 5-day training at the then-current fee. Subject to change by ACNA. Due 28 days before training session begins.
Master Licensee Launch Support	2500.0	FIXED	Optional. As you hire Business Coaches, Master Licensee's launch support is available, but not required. Due 28 days before training session begins.
Additional Training	1000.0	FIXED	As new products and services are available, certification training will be available, but not required. Due 14 days before training session begins.
Annual ACNA National Conferences	1124.5	VARIABLE	Required. Registration between $749 to $1,500, per person. You are responsible for travel, accommodation and meal costs at the Conference. Due 28 days before conference begins.
GoBIG Region Conference	500.0	VARIABLE	Required. Registration between $250 and $750, per person. You are responsible for travel, accommodation and meal costs at the Conference. Due 28 days before conference begins.
Optional ActionCOACH Email Account	256.0	FIXED	Payable only if you have Key Personnel with an ActionCOACH email account.
Interest Charges	1.5	PCT	1.5% per month or maximum legal rate. Payable only if you are late in payment. Due with payment of underlying amount due.
Inspection and Audit Costs	N/A	VARIABLE	Actual cost of examination or audit by a Big-4 accounting firm, including travel expenses for the examiner or auditor. Payable only if the inspection or audit shows an understatement of 5% or more of the correct amount due. Due within 5 business days after your receipt of inspection or audit report.
Insurance Reimbursement	N/A	VARIABLE	Payable only if you fail to obtain coverage and we or ACNA purchase it on your behalf. Due on demand for reimbursement.
Early Termination Fee	N/A	VARIABLE	If terminate after 2-year anniversary: lesser of $25,000 or balance of total remaining Royalty payments. If terminate before 2-year anniversary: $25,000 plus total remaining Royalty payments due through 2-year anniversary. When you elect to terminate the Franchise Agreement.
Liquidated Damages upon your default	N/A	VARIABLE	Present value of average monthly Royalty and Marketing and Advertising Fees paid during last two (2) years or remaining term, minus our expenses saved. Payable only if we terminate your agreement for default. Due on termination of Franchise Agreement.
Liquidated Damages upon your breach of obligations relating to Marks or Confidential Information or restrictive covenants	250000.0	FIXED	$250,000 plus enforcement costs if we prevail in any legal action. Payable only if you breach the Franchise Agreement obligations relating to the Marks or Confidential Information or the restrictive covenants contained in the Franchise Agreement. Upon specified breaches of Section 15 or 16 of the Franchise Agreement.
Enforcement Costs	N/A	VARIABLE	You must pay all of our and (ACNA's if applicable) investigation costs, collection costs, and attorneys' fees resulting from your default under the Franchise Agreement, if we or ACNA prevail in any legal action or arbitration. Costs for mediation will be shared equally between us and you. Due on demand for reimbursement.
Indemnification Costs	N/A	VARIABLE	You must indemnify us, as well as ACNA and ACIP against all claims, expenses, and liabilities arising from the operation of your Business Coach franchise. Does not apply to liabilities that arise from gross negligence or willful acts by us or our affiliates or ACNA or its affiliates. Due on demand for reimbursement.
Amendment Fee	600.0	VARIABLE	Our reasonable costs, estimated at $500 to $700. If you request an amendment to the Franchise Agreement during the term of your agreement, you must reimburse us for the reasonable costs we incur in connection with the amendment, including reasonable attorneys' fees. Due on demand for reimbursement.

What You Get

Financial Performance (Item 19)

Median Revenue

$117,076

per year, per location

Mean Revenue

$190,259

per year, per location

Profitability Estimate

Estimated Owner Profit

$23,415

per year

Profit Margin

20.0%

of revenue

Estimation method: benchmark

Estimated ROI (Simple Payback): 4.3 years

Based on midpoint investment of $101,630 and estimated annual owner profit of $23,415.

Unit Growth & Failure Rate

Avg. Annual Closure Rate

8.0%

Elevated risk — above industry average

Net Unit Growth

-34 units

From 2022 to 2025

Unit Activity History

Year	Start	Opened	Closed	Transfers	End
2022	34	+4	-6	—	32
2023	32	+3	-3	—	32
2024	32	—	-2	—	30
2025	8	+6	—	—	—

Is a ActionCOACH Franchise Worth It?

Based on the FDD data, here is a data-driven snapshot of the ActionCOACH franchise opportunity:

Overall Score

44/100

Moderate opportunity

Est. Payback Period

4.3 yrs

Average payback

Risk Level

High

8.0% annual closure rate

ActionCOACH shows a moderate score across our evaluation criteria. Careful due diligence is recommended. With median unit revenue of $117,076 and a combined fee burden of 15.0% of gross revenue, prospective franchisees should model their own financial projections carefully. For a complete analysis including risk factors, deal-breaker flags, and detailed financial modeling, see the full report.